In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

Explains the concepts of online marketing, features the trends that will inspire new ideas in the future, and profiles some of the companies and individuals who developed innovative ideas that changed the field.

Basics Marketing: Online Marketing offers an accessible and practical introduction to what is unquestionably the most dynamic and fast moving field in marketing today. It places key theories in a real-world context with international case studies.

Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.

Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.

This book is for the Newbie that is just starting out trying to build a brick and mortar business, off line business or an online business, this is a good starting place. This is a no fluff way to look at your business idea, to be. With all of the steps that they include here, they want it noticed that there is really NO EASY button, and it does require a lot of work on your part to make a go of it. However the authors wanted it to be as easy as possible for you to explorer your product or service niche. While making it complete enough that you could use the links and information supplied here to get you going, ready for customers. They do place more attention toward making your Elevator Pitch and understanding the need for understanding your USP. Plus they also infer that you should use social media, but we live in the times where social media is what is happening and we all need some sort of an Elevator Pitch to get people to notice us and our product or service.