Note for ebook customers: The design and layout of this book play a key role in conveying the author's message. When creating the ebooks, we've tried to keep the look and feel of the print edition, but this means that not all e-reading devices will support the files. The EPUB format is optimized for iPad. The Mobi files are optimized for Kindle Fire tablets and phones and for Kindle reading apps. Imagine you’re in a game with one objective: a bestselling product or service. The rules? No marketing budget, no PR stunts, and it must be sustainably successful. No short-term fads. This is not a game of chance. It is a game of skill and strategy. And it begins with a single question: given competing products of equal pricing, promotion, and perceived quality, why does one outsell the others? The answer doesn’t live in the sustainably successful products or services. The answer lives in those who use them. Our goal is to craft a strategy for creating successful users. And that strategy is full of surprising, counter-intuitive, and astonishingly simple techniques that don’t depend on a massive marketing or development budget. Techniques typically overlooked by even the most well-funded, well-staffed product teams. Every role is a key player in this game. Product development, engineering, marketing, user experience, support—everyone on the team. Even if that team is a start-up of one. Armed with a surprisingly overlooked science and a unique POV, we can can reduce the role of luck. We can build sustainably successful products and services that rely not on unethical persuasive marketing tricks but on helping our users have deeper, richer experiences. Not just in the moments while they’re using our product but, more importantly, in the moments when they aren’t.

Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

"Product management isn't about you and it isn't about your product. It's about solving problems for your customers, creating a solution, and taking it to market." When I started in product management, I had a lot of questions, like "What is product management?" It's a common question still, but most people don't have a good answer. After all these years, the same questions keep coming up. I see them on forums, I hear them when I talk to new and experienced product managers, and I still do not see them being answered well or usefully. So I wrote this book, with the answers to the questions I always had. You'll learn: The real reason people choose to buy a product - it's not about how "good" the product is! How to get the very best from your developers. The 5-word phrase that can accelerate sales and marketing. The best ways to talk to executives and customers about what you're building. Among other critical information, you'll find a powerful framework for thinking about product management - and even for talking to your Mom about what you do. The framework provides an infrastructure for most of The Secret Product Manager Handbook. I provide a concrete and explicit explanation of why product management is so important for businesses, including a calculation of the true business value of product management. And the book is full of specific techniques and practices for transforming your product management career. What People Are Saying "Nuggets of product management wisdom and ideas you'll want to hang on your monitor. The book is like having a conversation with a mentor." (Ken Hanson, Growth Product Manager) The summary of product management - identify market problems, guide the creation of solutions, and take the solutions to market - is powerful. As a former engineer, it's especially important to be reminded of the third point" (Frank Licea, Product Manager) "The intro is one of the clearest and smartest explanations of the value a product manager should bring to the table I've ever read." (Luca Candela, VP of Product Management)

Winner of a 2016 Association of Catholic Publishers Excellence in Publishing Award: Inspirational Books (First Place). In this edgy, honest, and often audacious book of Catholic spirituality, blogger and popular podcaster Maria Morera Johnson explores the qualities of twenty-four holy women who lived lives of virtue in unexpected and often difficult circumstances. In My Badass Book of Saints, Johnson shares her experience as a first-generation Cuban-American, educator of at-risk college students, and caregiver for a husband with Lou Gehrig's disease. Through humorous, empowering, and touching portraits of twenty-four spiritual mentors who inspired her, Johnson shows how their bravery, integrity, selflessness, perseverance, and hope helped her and can help others have courage to reach for a closer connection to God. She presents remarkable holy women and saints--including the gun-toting Servant of God Sr. Blandina Segale who tried to turn the heart of Billy the Kid, and Nazi resister Irena Sendler who helped smuggle children out of the Warsaw Ghetto during World War II--in a way that brings their vivid personalities to life and helps readers live out the challenges of their lives with virtue and conviction. The book includes a group discussion guide.

The badasses populating the pages of Badass are the most savagely awesome historical figures to ever strap on a pair of chain mail gauntlets and run screaming into battle. Author Ben Thompson—considered by many to be the Internet’s foremost expert on badassitude—has gathered together a rogues’ gallery of butt-stomping rogues, from Julius Caesar and Genghis Khan to Blackbeard, George S. Patton, and Bruce Lee. Their bone-breaking exploits are illustrated by top artist from the fields of gaming, comics, and cards—DC Comics illustrator Matt Haley and Thomas Denmark, illustrator for the collectible card game Magic: The Gathering. This is not your boring high school history—this is tough, manly, unrelentingly Badass!

#1 NEW YORK TIMES BESTSELLER • MORE THAN 5 MILLION COPIES SOLD The first ever self-development book to help millions of people around the globe transform their lives using humor, irreverence, and the occasional curse word—now updated and expanded for its 10th anniversary with a brand-new foreword, reader's guide, and more! In this refreshingly entertaining guide to reshaping your mindset and your life, mega-bestselling author and world-traveling success coach Jen Sincero serves up 27 bite-sized chapters full of hilarious and inspiring stories, sage advice, loving yet firm kicks in the rear, and easy-to-implement exercises to help you: Identify and change the self-sabotaging beliefs and behaviors that stop you from getting what you want. Shift your energy and attract what you desire. Create a life you totally love. And start creating it NOW. Make some damn money already. The kind you've never made before. By the end of You Are a Badass, you’ll understand how to blast past what’s holding you back, make some serious changes, and start living the kind of life that once seemed impossible.

"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"