While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics.

Authentic InclusionTM is the institutional insight that human diversity is at the core of disruptive innovation. It calls for holistic actions across all parts of an institution to respect an individual human’s ability to make a difference not in spite of, but because of their difference. By putting humans first, prosperity can have longevity because principle, purpose, and profit are harmoniously aligned.

For insurance and risk management industry members.

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In Personal & Authentic, Thomas C. Murray reveals the power of designing awe-inspiring experiences that are grounded in relationships and learner-centered by design. Inherently relevant and contextualized, it is this kind of learning that lasts a lifetime.