Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, friendliness, trustworthiness, social status, group memberships, and so on, are often judged from the way we communicate. Even the speed at which we speak can evoke reactions. And we often try to anticipate such judgements as we communicate. In this lively introduction, Peter Garrett draws upon research carried out over recent decades in order to discuss such attitudes and the implications they have for our use of language, for social advantage or discrimination, and for social identity. Using a range of examples that includes punctuation, words, grammar, pronunciation, accents, dialects and languages, this book explores the intricate and fascinating ways in which language influences our everyday thoughts, feelings and behaviour.

The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The strong tradition of attitude theory and research from social psychology is made relevant to language restoration and decay. Original research shows how attitude to bilingualism is conceptually distinct from attitude to a specific language. A piece of research in Wales investigates the origins of language attitudes in individual differences and in environmental attributes.

The analysis of language attitudes is important not only because attitudes can affect language maintenance and language change but also because such reflections and discussions can bring light to social, cultural, political and educational matters that require an interdisciplinary approach. This volume fills a crucial void in the field of Hispanic and Lusophone linguistics by introducing the latest production in the discipline of attitudes toward Spanish, Spanish sign language, Portuguese, Guarani and Papiamentu around the world, from South America and the Caribbean to the United States, Spain and Japan. The studies presented in this collection – a variety of sociolinguistic scenarios and methodological approaches – will make an important contribution to theoretical discussions on linguistic attitudes, specifically in the domains of language integration through education, language policy, and language maintenance. This book is intended for sociolinguists, social scientists and scholars in the humanities as well as graduate students enrolled in sociolinguistics courses.

This is a systematic and critical appraisal of the variety of ways in which people's attitudes to language have been researched internationally over recent decades. The authors explain this complex field through clear reviews and commentary on previous work, while also offering a demonstration of language attitude research in one specific and important context, the English language in Wales. In addition to discussing different ways of expressing attitudes, from teenagers' and teachers' attitudes to regional and subcultural variation in attitudes, the book also considers issues such as degrees of authentic Welshness, the impact of rapid social change in Wales.

This ground-breaking work is a detailed account of an innovative and in-depth study of the attitudes of in excess of 500 Japanese learners towards a number of standard and non-standard as well as native and non-native varieties of English speech. The research conducted refines the investigation of learner attitudes by employing a range of pioneering techniques of attitude measurement. These methods are largely incorporated from the strong traditions that exist in the fields of social psychology and second language acquisition and utilize both direct and indirect techniques of attitude measurement. The author locates the findings in the context of the wealth of literature on native speaker evaluations of languages and language varieties. The study is unique in that the results provide clear evidence of both attitude change and high levels of linguistic awareness among the informants of social and geographical diversity within the English language. These findings are analyzed in detail in relation to the global spread of English as well as in terms of the pedagogical implications for the choice of linguistic model employed in English language classrooms both inside and outside Japan. The issues examined are of particular interest to educators, researchers and students in the fields of applied linguistics, TESOL, second language acquisition, social psychology of language and sociolinguistics. The pedagogical and language policy implications of the findings obtained make essential reading for those with a specific focus on the role of the English language and English language teaching, both in Japan and beyond.

Language attitudes and ideologies are of key importance in assessing the chances of success of revitalisation efforts for endangered languages. However, few book-length studies relate attitudes to language policies, or address the changing attitudes of non-speakers and the motivations of members of language movements. Through a combination of ethnographic research and quantitative surveys, this book presents an in-depth study of revitalisation efforts for indigenous languages in three small islands round the British Isles. The author identifies and confronts key issues commonly faced by practitioners and researchers working in small language communities with little institutional support. This book explores the complex relationship of ideologies, identity and language-related beliefs and practices, and examines the implications of these factors for language revitalisation measures. Essential reading for researchers interested in language endangerment and revitalisation, sociolinguistics, linguistic anthropology and language policy and planning, as well as language planners and campaigners.