Since its birth in the 1960s, the study of popular culture has come a long way in defining its object, its purpose, and its place in academe. Emerging along the margins of a scholarly establishment that initially dismissed anything popular as unworthy of serious study-trivial, formulaic, easily digestible, escapist-early practitioners of the discipline stubbornly set about creating the theoretical and methodological framework upon which a deeper understanding could be founded. Through seminal essays that document the maturation of the field as it gradually made headway toward legitimacy, Popular Culture Theory and Methodology provides students of popular culture with both the historical context and the critical apparatus required for further growth. For all its progress, the study of popular culture remains a site of healthy questioning. What exactly is popular culture? How should it be studied? What forces come together in producing, disseminating, and consuming it? Is it always conformist, or has it the power to subvert, refashion, resist, and destabilize the status quo? How does it differ from folk culture, mass culture, commercial culture? Is the line between "high" and "low" merely arbitrary? Do the popular arts have a distinctive aesthetics? This collection offers a wide range of responses to these and similar questions. Edited by Harold E. Hinds, Jr., Marilyn F. Motz, and Angela M. S. Nelson, Popular Culture Theory and Methodology charts some of the key turning points in the "culture wars" and leads us through the central debates in this fast developing discipline. Authors of the more than two dozen studies, several of which are newly published here include John Cawelti, Russel B. Nye, Ray B. Browne, Fred E. H. Schroeder, John Fiske, Lawrence Mintz, David Feldman, Roger Rollin, Harold Schechter, S. Elizabeth Bird, and Harold E. Hinds, Jr. A valuable bibliography completes the volume.

As before, the book presents a clear and critical survey of competing theories of and various approaches to popular culture. Its breadth and theoretical unity, exemplified through popular culture, means that it can be flexibly and relevantly applied across a number of disciplines. Also retaining the accessible approach of previous editions, and using appropriate examples from the texts and practices of popular culture.

Pop Culture for Beginners promotes reflective engagement with the world around us and provides a set of tools for thinking critically about how meaning is created, reinforced, and circulated. Privileging a semiotic approach, the book’s first part, “The Pop Culture Toolbox,” outlines the development of pop culture studies; explains the semiotic framework; introduces students to a variety of critical lenses including Marxism, feminism, postcolonialism, and Critical Race Theory; and then offers an overview of several pop culture “pivot points” including authenticity, convergence culture, intersectionality, intertextuality, and subculture. The book’s second part provides a series of units, prepared in consultation with subject area experts, built around topics central to popular culture studies: television and film, music, comics, gaming, social media, and fandom. Each chapter includes “Your Turn” activities and discussion questions, as well as possible assignments and suggestions for further reading. The unit chapters in part two also include enabling questions as beginning points for thinking critically and sample readings demonstrating relevant scholarly approaches to popular culture; important vocabulary terms throughout are included in a substantive glossary at the end.

This reader is intended as a theoretical, analytical and historical introduction to the study of popular culture within cultural studies. It is divided into seven representative sections. The first six sections each contain a selection of readings from a particular approach to popular culture: culture and civilisation tradition; culturalism; structuralism and post-structuralism; Marxism; feminism; and postmodernism, providing a comprehensive overview and examples of the main theoretical perspectives. The final section contains readings from recent debates within the study of popular culture. Together, these sections chart the theoretical development of the study of popular culture within cultural studies, and provide examples of the analysis of the texts and practices of popular culture within each specific tradition. Each section is introduced, edited and contextualised by John Storey.

Within popular culture studies, one finds discussions about quantitative sociology, Marxism, psychoanalysis, myth criticism, feminism, and semiotics, but hardly a word on the usefulness of phenomenology, the branch of philosophy concerned with human experience. In spite of this omission, there is a close relationship between the aims of phenomenology and the aims of popular culture studies, for both movements have attempted to redirect academic study toward everyday lived experience. The fifteen essays in this volume demonstrate the way in which phenomenological approaches can illuminate popular culture studies, and in so doing they take on the entire range of popular culture.

Winner of the Popular Culture Association's 2018 John G. Cawelti Award for the Best Textbook / Primer What is popular culture? Why study popular culture in an academic context? An Introduction to Popular Culture in the US: People, Politics, and Power introduces and explores the history and contemporary analysis of popular culture in the United States. In situating popular culture as lived experience through the activities, objects, and distractions of everyday life, the authors work to broaden the understanding of culture beyond a focus solely on media texts, taking an interdisciplinary approach to analyze American culture, its rituals, beliefs, and the objects that shape its existence. After building a foundation of the history of popular culture as an academic discipline, the book looks broadly at cultural myths and the institutional structures, genres, industries, and people that shape the mindset of popular culture in the United States. It then becomes more focused with an examination of identity, exploring the ways in which these myths and mindset are internalized, practiced, and shaped by individuals. The book concludes by connecting the broad understanding of popular culture and the unique individual experience with chapters dedicated to the objects, communities, and celebrations of everyday life. This approach to the field of study explores all matters of culture in a way that is accessible and relevant to individuals in and outside of the classroom.