Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

Apple-picking season is here! Let's grab a basket and head to the orchard. Whole or sliced, baked or juiced -- everyone loves apples!

Unscheinbare Selbstverständlichkeiten neigen dazu, bei genauerem Hinsehen ein ganzes Universum faszinierender Details und ausgefallener Besonderheiten zu offenbaren. Man muss nur das richtige Auge dafür haben. Das ist bei William Mullan absolut der Fall. Durch seine Begegnung mit dem wechselhaften Erscheinungsbild eines Egremont-Russet-Apfels kam er auf den Geschmack. Seitdem erforscht er die gewaltige Bandbreite an Apfelsorten und fängt ihren jeweils eigenen Charme in liebevollen Porträts voll stilistischer Eleganz ein. Es ist gerade das seltsam Anmutende und bislang Unbekannte, das diese Aufnahmen zu faszinierenden Studien der vermeintlich alltäglichen Frucht macht. Mullan vertraut sich ganz ihrer eigenwilligen Ästhetik an und lädt in diesem attraktiven Geschenkbuch dazu ein, auf visuelle Entdeckungstour in die Welt des Apfels zu gehen.

Find out where your favorite crunchy, refreshing fruit comes from in this snack-sized book. Apples come in all shapes and sizes from all over the world. Take a bite and chew on months of planting, growing, picking, and selling that bring this tasty fruit into the home. With deliciously bright, detailed images and a simple text, Apples is the perfect board book for small curious hands who are still new to the crisp comfort of autumn. Gail Gibbons, a dedicated explorer of the world on behalf of curious young readers, uncovers and educates young audiences with board books on everything from Pumpkins to Bicycles to Boats. Readers ages 4-8 will also enjoy the newly-updated picture book version of Apples, which includes even more delectable details, diagrams, and vocabulary.

A guide to tracking down, identifying and preserving rare apples.

Describes a trip to an apple orchard, how apples are picked and stored, and which apples are best for eating.