"An examination of two seemingly incongruous areas of study: classical models of argumentation and modern modes of digital communication" --

An examination of two seemingly incongruous areas of study: ancient rhetoric and digitally networked communication

In Networked Media, Networked Rhetorics, Damien Pfister explores communicative practices in networked media environments, analyzing, in particular, how the blogosphere has changed the conduct and coverage of public debate. Pfister shows how the late modern imaginary was susceptible to “deliberation traps” related to invention, emotion, and expertise, and how bloggers have played a role in helping contemporary public deliberation evade these traps. Three case studies at the heart of Networked Media, Networked Rhetorics show how new intermediaries, including bloggers, generate publicity, solidarity, and translation in the networked public sphere. Bloggers “flooding the zone” in the wake of Trent Lott’s controversial toast to Strom Thurmond in 2002 demonstrated their ability to invent and circulate novel arguments; the pre-2003 invasion reports from the “Baghdad blogger” illustrated how solidarity is built through affective connections; and the science blog RealClimate continues to serve as a rapid-response site for the translation of expert claims for public audiences. Networked Media, Networked Rhetorics concludes with a bold outline for rhetorical studies after the internet.

Reveals the emergence and endurance of vocabularies, habits, and preferences that sustained ancient textual cultures Though typically considered oral cultures, ancient Greece and Rome also boasted textual cultures, enabled by efforts to perfect, publish, and preserve both new and old writing. In Editorial Bodies, Michele Kennerly argues that such efforts were commonly articulated through the extended metaphor of the body. They were also supported by people upon whom writers relied for various kinds of assistance and necessitated by lively debates about what sort of words should be put out and remain in public. Spanning ancient Athenian, Alexandrian, and Roman textual cultures, Kennerly shows that orators and poets attributed public value to their seemingly inward-turning compositional labors. After establishing certain key terms of writing and editing from classical Athens through late republican Rome, Kennerly focuses on works from specific orators and poets writing in Latin in the first century B.C.E. and the first century C.E.: Cicero, Horace, Ovid, Quintilian, Tacitus, and Pliny the Younger. The result is a rich and original history of rhetoric that reveals the emergence and endurance of vocabularies, habits, and preferences that sustained ancient textual cultures. This major contribution to rhetorical studies unsettles longstanding assumptions about ancient rhetoric and poetics by means of generative readings of both well-known and understudied texts.

What is “digital rhetoric”? This book aims to answer that question by looking at a number of interrelated histories, as well as evaluating a wide range of methods and practices from fields in the humanities, social sciences, and information sciences to determine what might constitute the work and the world of digital rhetoric. The advent of digital and networked communication technologies prompts renewed interest in basic questions such as What counts as a text? and Can traditional rhetoric operate in digital spheres or will it need to be revised? Or will we need to invent new rhetorical practices altogether? Through examples and consideration of digital rhetoric theories, methods for both researching and making in digital rhetoric fields, and examples of digital rhetoric pedagogy, scholarship, and public performance, this book delivers a broad overview of digital rhetoric. In addition, Douglas Eyman provides historical context by investigating the histories and boundaries that arise from mapping this emerging field and by focusing on the theories that have been taken up and revised by digital rhetoric scholars and practitioners. Both traditional and new methods are examined for the tools they provide that can be used to both study digital rhetoric and to potentially make new forms that draw on digital rhetoric for their persuasive power.

A textbook of American Rhetoric.

Featuring roughly sixty specially commissioned essays by an international cast of leading rhetoric experts from North America, Europe, and Great Britain, the Handbook will offer readers a comprehensive topical and historical survey of the theory and practice of rhetoric from ancient Greece and Rome through the Middle Ages and Enlightenment up to the present day.