This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways. Their findings will be of compelling interest not only to historians and social scientists concerned with the dynamics of post-war economic growth and industrial development, but also to those engaged in contemporary debates about the cross-national transfer and diffusion of productive models.

An analysis of Americanization in European and Japanese industry after World War II. The contributors analyze the creative role of local actors in selectively adapting US technology and management methods to suit local conditions, and in creating hybrid forms combining foreign and indigenous practices in unforeseen, yet remarkably competitive ways.

This historic book may have numerous typos and missing text. Purchasers can usually download a free scanned copy of the original book (without typos) from the publisher. Not indexed. Not illustrated. 1902 edition. Excerpt: ...reason to believe that we are at the present moment in negotiation for the transfer of our jurisRoosevelt's Definition diction over the Mosquito Indian to the Republic of Nicaragua. But it is well to raise this point, in order to show the process by which the Monroe Doctrine attained its present development. The original motive has disappeared. It is not in order to secure the Western Hemisphere for free institutions that the doctrine is maintained. It is in order to exclude European States as European States, whether they be constitutional or monarchical. The nature of their Governments has nothing to do with it, and a formula originally invented to put limits upon the spread of despotism, is now invoked in the first place as a measure of self-protection for the United States of America; in the second, in order to exclude Europe from America. This may be right, or it may be wrong. It is not the original doctrine. President Roosevelt's inaugural message supplied the world with a clear, explicit and authoritative exposition of what the Americans mean when they speak of the Monroe Doctrine. The passage is so important that it is well to quote it in full. "This doctrine should be the cardinal feature of the foreign policy of all nations of the two Americas. It is in no wise intended to be hostile to any nation of the Old World, and still less is it intended to give cover to any aggression by one of the New World at the expense of another. It is simply a long step towards assuring the universal peace of the world by securing the possibility of permanent peace in this hemisphere. "During the century other influences have established Roosevelt's Definition a permanence of independence among the smaller States of Europe, through a...

This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy. Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds. Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

From an April 1996 colloquium, The American Cultural Impact on Germany, France, Italy, and Japan, 1945-1995: An International Comparison, 11 essays examine the reception and impact of American products and images. Most of the contributors are historians, but others from fields such as architecture and literature. They move beyond the standard model of cultural colonialism and democratic modernization, while never loosing sight of the asymmetry in power relations between the countries and the US. Annotation copyrighted by Book News, Inc., Portland, OR