AARP Digital Editions offer you practical tips, proven solutions, and expert guidance. Successful people don't sit around waiting for everything to be "100%" right or to be "absolutely sure" they will succeed. They don't need absolute assurance, because they realize life doesn't provide any. To get what they want out of life, they set specific goals and put together a formal plan to achieve those goals, one step at a time. Successful people know that the cost of failure is modest compared to that of inaction. Failure means they are smarter the next time. Inaction means there is no next time-there's only a lifetime of regret. In The Pledge: Your Master Plan for an Abundant Life, author Michael Masterson reveals how to become successful-and not just financially, but in every area of life. The book Offers simple tips to making immediate changes and to establishing long-term goals Details strategies on becoming more productive at the office and defeating depression Explains why simplifying goals into four major ones makes them much easier to achieve The Pledge teaches readers how to start and finish projects they have been dreaming about for years, boost confidence, strengthen skills, build wealth, and enjoy life.

This book provides a fresh and even-handed account of the newly modernized AARP (formerly the American Association of Retired Persons)—the 40-million member insurance giant and political lobby that continues to set the national agenda for Medicare and Social Security. Frederick R. Lynch addresses AARP’s courtship of 78 million aging baby boomers and the possibility of harnessing what may be the largest ever senior voting bloc to defend threatened cutbacks to Social Security, Medicare, and under-funded pension systems. Based on years of research, interviews with key strategists, and analyses of hundreds documents, One Nation under AARP profiles a largely white generation, raised in the relatively tranquil 1950s and growing old in a twenty-first century nation buffeted by rapid economic, cultural, and demographic change. Lynch argues that an ideologically divided boomer generation must decide whether to resist entitlement reductions through its own political mobilization or, by default, to empower AARP as it tries to shed its "greedy geezer" stereotype with an increasingly post-boomer agenda for multigenerational equity.

Lawyer and financial planner Michael T. Palermo explains everything you need to know about wills, trusts, and more.

Formerly published by Chicago Business Press, now published by Sage Human Resource Management: Managing Employees for Competitive Advantage, Fifth Edition offers a strategic framework—applicable across large and small organizations—to efficiently recognize and empower the right talent in a rapidly evolving business environment. Written in an accessible and engaging manner, authors Mary Gowan, Beverly DeMarr, and Jannifer David enable students to learn about the various practices and tools that can be used for effective employee management, as well as how to leverage them in different situations. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site.

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.

"In Trust Betrayed investigative journalist Dale Van Atta, a veteran of the Jack Anderson column, reveals why the AARP always favors tax increases; when the AARP chooses between the interests of seniors and big government, big government wins every time; the AARP's darkest secret: discrimination against the elderly; how the AARP spent more than twice as much money on furniture for its posh headquarters as it spent on programs assisting the elderly; and the truth about the AARP Pharmacy Service." "Van Atta details how the AARP misrepresents its members, exploits the elderly for profit, and cynically fleeces younger Americans to finance its big government agenda. And he unveils the AARP's fatal weakness that could spell its imminent collapse."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved