This volume takes the reader through a century of the premier motorcycle company's witty and eye-catching print advertisements. The colorful and sometimes provocative ads reflect the creative spirit and the unique culture of Harley-Davidson--and America--over the last century.

Sumptuous official 100th anniversary book. The inside story told for the first time by the grandson of the founder.

Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

An illustrated look back at Harley-Davidson's first century includes a history of the company, profiles of their most significant motorcycles, and a discussion of the company's role in popular culture.

The Harley-Davidson Story: Tales from the Archives is a fascinating, visually driven overview of the motor company's rich story, created in cooperation with the Harley-Davidson Museum. The story of Harley-Davidson is a classic American tale of spirit, invention, and the right idea at the right time. From its beginning in a small Milwaukee shed in 1903, William Harley and his cousins, the Davidson brothers, set in motion what would eventually become the world’s most iconic motorcycle company. While other motorcycle companies rose and fell through the teens and 1920s, Harley went from strength to strength, whether introducing its first V-twin motor or dominating race tracks across America. The Milwaukee Miracle even prospered during WWII, building war bikes for the armed forces. By the 1950s, they’d buried their last American-built competitor, Indian, and gained a hold over the US market that they maintain to this day. A remarkable story deserves a remarkable space to recount it. Such is the Harley-Davidson Museum in Milwaukee, which opened in 2009. Harley-Davidson partnered with Motorbooks to create this book relaying Harley-Davidson’s story, as told through the museum’s displays and archive assets.

The ultimate gift for the Harley-Davidson rider - who knew there were so many uses for old Harley-Davidson motorcycles? In this clever collection, the grand name of American motorcycles are pictured in over 100 creative uses, from the "Harley-Davidson Christmas tree" on the book's cover (a bagger strung with Christmas lights), to multi-rider acrobatic poses, a dune buggied Harley, a frozen tundra Harley with runner and rear chains, a Harley entirely covered in a buffalo hide with the head atop the handlebars, a stylish man in a suit in the sidecar with his chaffeur on the bike, and more. These photos may just inspire you to come up with some creative Harley-Davidson uses of your own! With a new foreword from author Jean Davidson, the daughter of Gordon Davidson and granddaughter of company founder Walter Davidson.