Swarupa Gupta outlines a paradigm for moving beyond ethnic fragmentation by showing how people made places to forge an interregional arena. The analysis includes interpretive strategies to mediate contemporary separatisms.

The book investigates multiple preverbs (PVs) in some ancient IE languages (Vedic, Homeric Greek, Old Church Slavic, and Old Irish). After an introduction, it opens with the theoretical framework and a typologically-oriented overview of PVs. It then gives quantitative data about multiple PV composites and carries out philological, formal, semantic, and syntactic analyses on them. The comparison among these languages suggests that a process of accumulation lies behind multiple PV composites. Also, PV ordering is explained by different factors: semantic solidarity between PVs and verbs PVs tendency to be specified by event participants, PVs etymologies, influence from other languages. The book also contributes to casting light on the reasons for PVs grammaticalization and lexicalization. These are two distinct reanalyses triggered by the same factor, i.e. the mentioned semantic solidarity, which makes PVs be felt as redundant. They are thus reassigned salient pieces of information as actional markers (grammaticalization) or reinterpreted as part of the verb (lexicalization).

Indian culture relies greatly on visual expression, and this book uses both classical Indian and contemporary Western philosophies and current studies on cognitive sciences, and applies them to contextualize Tantric visual culture. The work selects aspects of Tantric language and the practice of visualization, with the central premise to engage cognitive theories while studying images. It utilizes the contemporary theories of metaphor and cognitive blend, the theory of metonymy, and a holographic theory of epistemology with a focus on concept formation and its application to the study of myths and images. In addition, it applies the classical aesthetic theory of rasa to unravel the meaning of opaque images. This philosophical and cognitive analysis allows materials from Indian culture to be understood in a new light, while engaging contemporary theories of cognitive science and semantics. The book demonstrates how the domains of meaning and philosophy can be addressed within any culture without reducing their intrinsic cultural significance. By addressing these key aspects of Tantric traditions through this approach, this book initiates a much-needed dialogue between Indian and Western theories, while encouraging introspection within the Indic traditions themselves. It will be of interest to those studying and researching Religion, Philosophy and South Asian Culture.

An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.

A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. Language of the Snakes traces the history of the Prakrit language as a literary phenomenon, starting from its cultivation in courts of the Deccan in the first centuries of the common era. Although little studied today, Prakrit was an important vector of the kavya movement and once joined Sanskrit at the apex of classical Indian literary culture. The opposition between Prakrit and Sanskrit was at the center of an enduring “language order” in India, a set of ways of thinking about, naming, classifying, representing, and ultimately using languages. As a language of classical literature that nevertheless retained its associations with more demotic language practices, Prakrit both embodies major cultural tensions—between high and low, transregional and regional, cosmopolitan and vernacular—and provides a unique perspective onto the history of literature and culture in South Asia.