Speaking out when it's unpopular. Back in the day, Henry David Thoreau raged at the robber barons-the big shots of their age, despoiling the environment in the name of progress. Deep in the throes of the seemingly unstoppable growth of tech, a modern-day Thoreau has emerged in the guise of Gerry McGovern-decrying the massive, hidden negative impacts of tech on the environment. McGovern has thoroughly documented in World Wide Waste how tech damages the Earth-and what we should be doing about it. It is not just the acres of discarded computer hardware conveniently dumped in Third World countries. Every time an email is downloaded it contributes to global warming. Every tweet, search, check of a webpage creates pollution. Digital is physical. Those data centers are not in the Cloud. They're on land in massive physical buildings packed full of computers hungry for energy. It seems invisible. It seems cheap and free. It's not. Digital costs the Earth.

Two Web insiders who were employees of CERN in Geneva, where the Web was developed, tell how the idea for the World Wide Web came about, how it was developed, and how it was eventually handed over at no charge for the rest of the world to use. 20 illustrations.

What if digital communication felt as real as being touched? This question led Michael Chorost to explore profound new ideas triggered by lab research around the world, and the result is the book you now hold. Marvelous and momentous, World Wide Mind takes mind-to-mind communication out of the realm of science fiction and reveals how we are on the verge of a radical new understanding of human interaction. Chorost himself has computers in his head that enable him to hear: two cochlear implants. Drawing on that experience, he proposes that our Paleolithic bodies and our Pentium chips could be physically merged, and he explores the technologies that could do it. He visits engineers building wearable computers that allow people to be online every waking moment, and scientists working on implanted chips that would let paralysis victims communicate. Entirely new neural interfaces are being developed that let computers read and alter neural activity in unprecedented detail. But we all know how addictive the Internet is. Chorost explains the addiction: he details the biochemistry of what makes you hunger to touch your iPhone and check your email. He proposes how we could design a mind-to-mind technology that would let us reconnect with our bodies and enhance our relationships. With such technologies, we could achieve a collective consciousness—a World Wide Mind. And it would be humankind’s next evolutionary step. With daring and sensitivity, Chorost writes about how he learned how to enhance his own relationships by attending workshops teaching the power of touch. He learned how to bring technology and communication together to find true love, and his story shows how we can master technology to make ourselves more human rather than less. World Wide Mind offers a new understanding of how we communicate, what we need to connect fully with one another, and how our addiction to email and texting can be countered with technologies that put us—literally—in each other’s minds.

A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.

bull; Task-based approach teaches readers how to combine HTML and CSS to create sharp, consistent Web pages regardless of monitor size, browser, platform, or viewing device. bull; Comprehensive coverage of the transition from HTML to XHTML, including the differences between the languages. bull; Packed with tips, techniques, and illustrations--all updated to reflect newer browsers and the changing use of HTML.

Tim Berners-Lee tells the story of how he came to create the World Wide Web, looks at the future development of the medium, and offers his opinions on censorship, privacy, and other issues.