A slightly inept wizard casts his spells which are demonstrated to us through the techniques of optical art.

In 1975, more than a decade into a career that would establish him as one of the most innovative children's book authors of his time, artist and illustrator Ed Emberley followed the gothic woodcuts of his previous book, Suppose You Met a Witch, with a complete left turn: the story of a prince turned into a frog, and the bumbling wizard whose spells take the form of dizzying optical illusions. Combining the bold graphic experimentation of the 1970s Op-Art movement with the charmingly irreverent storytelling for which Emberley is renowned, Wizard of Op is a visual odyssey like no other. Anthology is proud to reintroduce this little-known masterpiece from a wizard of children's literature.

One of the most beloved film musicals of all time, The Wizard of Oz represents an enduring family favorite and cultural classic. Yet there is much more to the story than meets the eye, and the MGM movie is just one of many ways in which it has been represented. In this lively and wide-ranging book, editors Danielle Birkett and Dominic McHugh bring together insights from eleven experts into the varied musical forms this great American myth has taken in the past century. Starting with the early adaptations of L. Frank Baum's story, the book also explores the writing, composition and reception of the MGM film, its importance in queer culture, stage adaptations of the movie, cult classic The Wiz, Stephen Schwartz's Broadway blockbuster Wicked, and the cultural afterlife of the iconic Arlen-Harburg songs. What emerges is a vivid overview of how music - on stage and screen - has been an essential part of the story's journey to become a centerpiece of American culture.

This book provides a compact but comprehensive treatment that guides the reader through the important applications of operational amplifiers. The author uses his extensive classroom experience to guide readers toward a deeper understanding of key concepts of operational amplifier circuits. The NI® MultisimTM is used throughout the book to analyze and design the circuits. The book is designed to serve as a textbook for courses offered to undergraduate and postgraduate students enrolled in electrical and computer engineering. The prerequisite for this book is a first course in electric circuits.

`the finest writer in our field today′ - Journal of Marketing `the great heretic′ - Retrospectives in Marketing `the most devastating critic of the academic discipline of marketing ever likely to be encountered′ - Service Industries Journal `a jewel in the crown of the academic marketing establishment′ - Marketing Intelligence and Planning `remarkably entertaining′ - Public Library Journal `dazzling erudition′ - European Journal of Marketing `instant classic′ - Journal of Marketing Management · Has marketing moved from `new and improved′ to `as good as always′? · Is old the new `new′? Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser′s glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that the implications of today′s retro revolution are much more profound than the existing literature suggests. He argues that just as retro-marketing practitioners are looking to the past for inspiration, so students, consultants and academics should seek to do likewise. History reveals that new ideas often come wrapped in old packaging. Marketing - the Retro Revolution unwraps this retro-package and, in doing so, offers radically new ideas for the future of the field.