Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

A collection of poems by Vietnam War veterans.

Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.

"Winning The Minds is a thought-provoking analysis rooted in impressive on-the-ground research. A valuable read." - Graham Allison, Founding Dean of the Harvard Kennedy School and Director of the Belfer Center at Harvard University The Yemeni intelligence officer was yelling at me now, his moustache bristling with rage as he showered me with flecks of spit. "Enta muhim ma'a il jehuddi? Enta muhim?!" I tried to translate his words in my head, the fear paralyzing my brain as I begged for a translator. This only seemed to infuriate him even more, as up until this point we had been speaking in Arabic. Muhim... Important. Jehuddi... Jewish. He was asking me if I was important with the Jews. He thought I was Jewish. Another spate of insults and spit followed, and all I caught was Yisrael. He was implying I was a spy for Israel. I gasped as the significance of this accusation hit me. The Yemeni intelligence officers thought they had caught an Israeli spy. If I couldn't convince him otherwise, I would soon find myself handcuffed naked to a chair while they tortured me for information I didn't have. How had I ended up here? Less than a year ago I was sitting on the 46th floor of a building in midtown Manhattan, part of the indistinguishable group of young college grads working in finance, and now I was seconds away from disappearing into a Yemeni prison. What turn of events, what decisions, had led me to this moment? Having left his job as a hedge fund analyst in New York's financial district to study counter-terrorism at Harvard, Francisco Martin-Rayo's newly chosen path led to a conversation with a top intelligence official. From that single conversation his life would change in ways he could never imagine-and he would learn a simple truth that might change the world as we know it. Inspired to study terrorist recruitment, Martin-Rayo embarks on a whirlwind journey to the three most fertile refugee camps in the world for terrorist recruiters: Dadaab, Kenya, dominated by al-Shabaab, the most recent al-Qaeda franchisee; the camps around Peshawar, Pakistan, where the Taliban actively recruits fighters; and Kharaz in southern Yemen, right in the middle of al-Qaeda in the Arabian Peninsula's heartland. Describing the countries' histories and conflicts as he details his own travels, he provides a fundamental understanding of the regions, cultures, and people he comes into contact with. Along the way his experiences prove to be hilarious, heartbreaking, and gripping, including: his detention by the Yemeni Intelligence Service after being confused for an Israeli spy; meetings with Pakistani intelligence officials who talk about the beginnings of the Taliban movement and how they funded it; drunken nights with Kenyan government officials who admit to recruiting Somali refugee children to fight against al-Qaeda; and a stroll through a desecrated ancient Jewish cemetery in the middle of al-Qaeda territory. Most interesting, however, are the conversations that the author has with refugee children and terrorist recruits. He comes to realize that US policy is deeply flawed and that there is a key difference between those individuals who join terrorist organizations and those who don't. Part travelogue, part analysis of American counterterrorism policies in the region, Martin-Rayo's groundbreaking treatise is an eye-opening look into the heart of terrorist recruitment. A gripping story reminiscent of Greg Mortenson's bestseller Three Cups of Tea, Winning the Minds: Travels Through the Terrorist Recruiting Grounds of Yemen, Pakistan, and the Somali Border is an extraordinary journey that changes the face of counterterrorism policy forever.

!--StartFragment-- In her most popular bestseller ever, the beloved author and minister Joyce Meyer shows readers how to change their lives by changing their minds. Joyce Meyer teaches how to deal with thousands of thoughts that people think every day and how to focus the mind the way God thinks. And she shares the trials, tragedies, and ultimate victories from her own marriage, family, and ministry that led her to wondrous, life-transforming truth--and reveals her thoughts and feelings every step of the way. Download the free Joyce Meyer author app.

Christianity once turned the world upside down, but today it is considered irrelevant. In this book Dennis Peacocke provides us with the answers. He exposes the lies that are crippling the church and reveals how we can recapture the Church's original vision and power for discipling all nations.