A successful investor and a contributor to Barron's and Fortune introduces a refreshed value-based framework that any investor can use to beat the market as tech stocks continue to rise.

The Broadway Books Library of Larceny Luc Sante, General Editor For more than fifty years, Willie Sutton devoted his boundless energy and undoubted genius exclusively to two activities at which he became better than any man in history: breaking in and breaking out. The targets in the first instance were banks and in the second, prisons. Unarguably America’s most famous bank robber, Willie never injured a soul, but took on almost a hundred banks and departed three of America’s most escape-proof penitentiaries. This is the stuff of myth—rascally and cautionary by turns—yet true in every searing, diverting, and brilliantly recalled detail.

Advertising and other forms of marketing communications are not serving the needs of marketers or their audiences as well as they should. Faced with increasing pressure for accountability, marketers are often disappointed in the result of their communications investment. The problem is that marketers continue to focus most of their resources on the types of communications that have little credibility with and impact on audiences. Parker Stoner of marketing communications agency Swanson Russell says there is a Hierarchy of Marketing Communications Effectiveness in which the categories of communications near the top have much greater influence on purchase decisions compared to the often overused categories lower in the hierarchy. Near the top of the hierarchy are peoples' actual and virtual experiences with brands, along with recommendations from sources they trust. On the other hand, basic brand awareness and image advertising, brand sponsorships, and other types of commonly used communications are found near the bottom of the hierarchy. In Put Your Mouth Where the Money Is, Stoner argues that marketers need to allocate more of their communications (mouths) to those categories that most influence audience purchases (money). Put Your Mouth Where the Money Is begins by helping marketers make a CONNECTION with their audiences by explaining why and where to refocus marketing communications resources. It follows with a recommended PROCESS to implement and measure communications among their customers and prospects. It then concludes with IDEAS for marketers to develop marketing communications that enhance the value of their products for customers. When followed, the principles help marketers better engage and influence their audiences, resulting in greater return on marketing communications resources.

In a fast-paced, hard-edged style that reads like a novel, FBI special agent Rehder chronicles the lives and crimes of bank robbers in today's Los Angeles who are as colorful and exciting as the legends of long ago.

Money is nothing more than what is commonly exchanged for goods or services, so why has understanding it become so complicated? In Money, renowned economist John Kenneth Galbraith cuts through the confusions surrounding the subject to present a compelling and accessible account of a topic that affects us all. He tells the fascinating story of money, the key factors that shaped its development, and the lessons that can be learned from its history. He describes the creation and evolution of monetary systems and explains how finance, credit, and banks work in the global economy. Galbraith also shows that, when it comes to money, nothing is truly new—least of all inflation and fraud.

From the Foreword "Truly valuable investment advice doesn't just direct you to buy a particular stock but helps you to think about investment opportunities within sectors-specifically, in the industries that are poised for growth over the next years and decades. Bob's solid guidance helps you target long-term opportunities."-Suze Orman, Author of The Road to Wealth and #1 New York Times Bestsellers, The 9 Steps to Financial Freedom and The Courage to Be Rich The five themes driving and shaping the market in the millennium, from one of Wall Street's most respected investors. In Where the Money Is, Bob Froehlich, one of the financial community's most trusted advisors, gives readers a rare insider's view of the strategies that financial markets and industries are developing to capitalize on the new terrain. Peering over the economic horizon for clues to next year and beyond, Froehlich pinpoints the five most relevant investment themes that will drive and shape the continuing bull market-as they are shaping society-into the new millennium. Focusing on such key issues as the aging baby boomer population, the continued growth of a technology that provides greater access and connectivity to the world, and the rise of the global marketplace, Froehlich shows investors how to spot these larger trends within the financial markets and the economy and to build an appropriate investment strategy to capitalize on them for rich rewards. Froehlich shows readers where the money is and where it can be found in the future.