Taste-test your personality with this addictive book. Dr. Hirsch is a well-known neurologist and psychiatrist who specializes in the treatment of smell and taste loss. Now he turns his expertise to show how to tell what kind of person you are by the ice cream you eat and the snacks you prefer. Based on his own numerous scientific studies, the author reveals how food preferences provide important clues about personality types and can even predict behavior. Serials to women and relationship magazines. Radio blitz.

How do consumers decide what to buy for their wardrobes and their homes? What drives them to choose one brand over another? This current textbook tells all about how consumer behavior theory and practice is applied in the fashion industry. The second edition of Why of the Buy: Consumer Behavior and Fashion Marketing updates its presentation of how psychology, sociology, and culture influences consumers' fashion purchase decisions-and ultimately impacts the success of global fashion enterprises. The unifying element of this text is its presentation of current knowledge of consumer behavior applied to the fields of fashion and design in an enthusiastic and relevant way that will attract and engage students. New to this Edition ~ New Chapter 11, Social Media and the Fashion Consumer, explores how the relationship between marketers, retailers, and consumers is aided by social media and the internet ~ Added discussion of Omnichannel retailing in Chapter 13 ~ Expanded and updated coverage of technology, ethics, and social responsibility ~ What Do I Need to Know About ...? list the objectives of each chapter and provide a roadmap for study ~ More than 20% new photos all in full color Chapter Features ~ Let's Talk features throughout each chapter encourage students to relate the topic to their experiences and observations ~ Case in Point and Point of View box features in each chapter offer real life case studies or current viewpoints on relevant consumer behavior and marketing topics ~ Chapter mini-projects offer an opportunity to apply chapter concepts to realistic fashion settings ~ Summaries, Key Terms, Questions for Review and Activities

The Process Healing Method If you ever wanted to understand the development and operation of the personality, The Theory and Treatment of Your Personality: A manual for change is a book for you. It's ahead of its time because it redefines many psychological terms to simplify understanding the development and operation of the personality. By using what appears to be a natural development of personality dynamics from conception to adulthood, concepts such as memory, subconscious, unconscious, dissociation, trauma, personality parts, and repression are brought alive in a meaningful way. Because this is a memory-based model, the unfolding of behavior and the development of the personality is easy to understand. Memory based symptoms such as phobias, anger, anxiety, confusion, depression, and auditory and sensory intrusions are easy to identify and treat. By reading the book, you will learn to communicate with your subconscious using unique finger responses. While this is not always easy, examples of dialogue are given to resolve any barrier that is preventing communication with the subconscious or the treatment of an issue. When all aspects of your personality are on a treatment team and with the team's approval, your subconscious will be taught a method to treat any problematic issue you have. Your subconscious then becomes both the healing agent and an ally to help you to problem-solve difficult issues. Timesaving treatment interventions, as well as examples of problem-solving strategies, are given to help you meet your treatment objectives. This experimental treatment method is usually very effective for treating dissociative identify disorders This self-help book teaches a powerful, safe, respectful, painless, self-help treatment method. It is presented in a format suitable for both the interested reader and professionals. Owning and reading this book could make a difference in your life.

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"The science of taste and how to improve your sense of taste so that you get the most out of every bite"--

IF PUBLIC SPEAKERS WERE SUPERHEROES, WHAT WOULD THEIR SUPERPOWERS BE? AND, COULD YOU DEVELOP THOSE SUPERPOWERS YOURSELF? Author Carma Spence asked these questions of dozens and dozens of speakers and discovered the answer was, "Yes!" Three out of every four people suffer from speech anxiety, and research suggests that people who don’t confront and overcome that fear are less successful in their careers and lives. However, people often look at successful speakers as superheroes with superpowers they, as mere mortals, could never possess. Drawing from extensive research and interviews with business and professional speakers, Public Speaking Super Powers will show you how to: How to overcome the fear of speaking Develop the skills needed to be a success on the stage, such as storytelling and humor Master techniques like a superhero speaker, such as audience engagement, and using your voice, body language and eye contact effectively and much more... There is even a bonus chapter on the business of speaking. Unleash your inner Public Speaking Superhero and communicate your message with confidence starting today!

Character and Personality Type will change the way you look at personality type and development. Contains Dr. Nardi's long awaited 64 character biographies-4 for each type with illustrations-gives you a new look at the differences within personality type.