What an Art Director Does
Title | What an Art Director Does PDF eBook |
Author | Ward Preston |
Publisher | |
Total Pages | 232 |
Release | 1994 |
Genre | Performing Arts |
ISBN | 9781879505186 |
A wealth of information from Preston's experiences in the film industry.
Art Direction Explained, At Last!
Title | Art Direction Explained, At Last! PDF eBook |
Author | Steven Heller |
Publisher | Laurence King Publishing |
Total Pages | 0 |
Release | 2009-09-16 |
Genre | Design |
ISBN | 9781856696241 |
This book is a highly informative, highly entertaining introduction to what art direction is and what art directors do. Written by two of the world's leading experts on the subject, it covers the role of art director in numerous environments, including magazines and newspapers, advertising, corporate identity, museums, and publishing. It also provides an insight into what makes a successful art director, what an art director actually does all day, what makes things go right, and what makes things go wrong. Alongside perspectives on typography, illustration, and photography, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's web design. The authors have also invited pre-eminent international art directors to interpret their roles in special sections of the book that they have art directed themselves. The result is an impressive, enlightening, and often very funny diversity of perspectives and approaches. Clearly written, including a glossary of handy art director sayings, an "art director test," and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a perceptive overview of their profession.
Tiny Art Director
Title | Tiny Art Director PDF eBook |
Author | Bill Zeman |
Publisher | Chronicle Books |
Total Pages | 0 |
Release | 2010-03-17 |
Genre | Humor |
ISBN | 9780811872294 |
Architects, artists, ad agencies, designers, copywriters, indeed anyone who's ever suffered the critiques of an exacting clientor for that matter, any dad who's ever tried to keep his daughter happywill find solace in Tiny Art Director. Based on the popular blog of the same name, Tiny Art Director chronicles toddler Rosie Zeman's efforts to get some decent work out of her artist father, Bill. Rosie may not know much about art, but alas for Bill, she knows what she doesn't liketo her ever-increasing exasperation, that's his hilarious interpretations of her commissions. By turns sweet and silly, Tiny Art Director is a paean to long-suffering creatives everywhereand a touching portrait of a father's love for his daughter.
The Art Direction Handbook for Film
Title | The Art Direction Handbook for Film PDF eBook |
Author | Michael Rizzo |
Publisher | Taylor & Francis |
Total Pages | 351 |
Release | 2013-07-18 |
Genre | Performing Arts |
ISBN | 1136068708 |
Practical, comprehensive on-the-job manual for art directors from an established Hollywood insider.
Designing for Screen
Title | Designing for Screen PDF eBook |
Author | Georgina Shorter |
Publisher | Crowood |
Total Pages | 236 |
Release | 2012-08-01 |
Genre | Performing Arts |
ISBN | 1847974465 |
Design is at the essence of storytelling, but how does a production find its style and identity? This book explains how to approach design, whether for film, television, video promo or commercial making, and introduces the techniques needed to make ideas happen. Through theory and practical exercises, it looks at design in a different way and shows how the simplest decisions can become powerful ideas on screen. Explains the roles of the design team, including the production designer and art director; Explains how to extract design information from a script and how to identify key themes that can be used to support the telling of the story; Looks at how and where to research ideas, and suggests ways to illustrate them; Explores the importance of images, colour, texture and space to captivate an audience; Shows how to prepare drawings and models using various media; Refers to film and television productions, and shows how design decisions contribute to the story.
Inside Art Direction: Interviews and Case Studies
Title | Inside Art Direction: Interviews and Case Studies PDF eBook |
Author | Steven Brower |
Publisher | Bloomsbury Publishing |
Total Pages | 224 |
Release | 2016-02-11 |
Genre | Design |
ISBN | 1472569113 |
Honorable Mention in the Foreword Indie Awards 2016 For many design students, the expectation is that they will one day reach the top of the ladder within a design studio or corporation and become an art director. But what does this mean and how does a design student get there? What does an art director do? How is it different from being a designer? How does one lead and inspire a team, work with freelance designers, illustrators and photographers? Inside Art Direction answers all these questions for design students and professionals alike. Through interviews with 18 art directors working in a range of different industries from books and magazines to music and film to web and app design, students learn about how they got to where they are, what the art director's job really entails, and receive advice about the future of art direction. In the 28 case studies, illustrators, art directors and editors discuss specific assignments that they worked on, how they came up with ideas and the process of getting to the final result. With practical, hands-on advice, tips and art direction assignments that students can try out, Inside Art Direction provides insights about this fascinating field.
Basics Advertising 02: Art Direction
Title | Basics Advertising 02: Art Direction PDF eBook |
Author | Nik Mahon |
Publisher | Bloomsbury Publishing |
Total Pages | 184 |
Release | 2017-11-02 |
Genre | Business & Economics |
ISBN | 1350034568 |
Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.