Web accessibility not just morally sound – there are legal obligations as well Very large potential audience, consisting of web developers and business managers Very little competition to this book

Laying the foundation for a solid understanding of Web design, this book weaves together industry best practices and standards-based design techniques. It is built on practical examples and short exercises crafted to help readers learn quickly and retain information. Starting with the basics this book teaches: Internet fundamentals Planning, content strategy, and information architecture HTML and CSS Accessibility Created by the education luminaries that brought you the revolutionary InterACT curriculum (http://interact.webstandards.org) and the Opera Web Standards Curriculum (http://opera.com/wsc), and the experts that power The Web Standards Project, this book is the definitive guide to learning the basics of web design. Its emphasis on practical and proven techniques make it the go-to guide that every aspiring web professional needs to succeed in their career. 25% of all author proceeds from this book will be donated to The Open Web Education Alliance (http://www.w3.org/2005/Incubator/owea/) to help advance web education around the world.

Best-selling author, designer, and web standards evangelist Jeffrey Zeldman has revisited his classic, industry-shaking guidebook. Updated in collaboration with co-author Ethan Marcotte, this third edition covers improvements and challenges in the changing environment of standards-based design. Written in the same engaging and witty style, making even the most complex information easy to digest, Designing with Web Standards remains your essential guide to creating sites that load faster, reach more users, and cost less to design and maintain. Substantially revised—packed with new ideas How will HTML5, CSS3, and web fonts change your work? Learn new strategies for selling standards Change what “IE6 support” means “Occasionally (very occasionally) you come across an author who makes you think, ‘This guy is smart! And he makes me feel smarter, because now I finally understand this concept.’” — Steve Krug, author of Don’t Make Me Think and Rocket Surgery Made Easy “A web designer without a copy of Designing with Web Standards is like a carpenter without a level. With this third edition, Zeldman continues to be the voice of clarity; explaining the complex in plain English for the rest of us.” — Dan Cederholm, author, Bulletproof Web Design and Handcrafted CSS “Jeffrey Zeldman sits somewhere between ‘guru’ and ‘god’ in this industry—and manages to fold wisdom and wit into a tale about WHAT web standards are, HOW standards-based coding works, and WHY we should care.” — Kelly Goto, author, Web ReDesign 2.0: Workflow that Works “Some books are meant to be read. Designing with Web Standards is even more: intended to be highlighted, dogeared, bookmarked, shared, passed around, and evangelized, it goes beyond reading to revolution.” — Liz Danzico, Chair, MFA Interaction Design, School of Visual Arts

Web Standards: Mastering HTML5, CSS3, and XML provides solutions to the most common web design problems, and gives you a deep understanding of web standards and how they can be implemented to improve your web sites. You will learn how to develop fully standards-compliant, mobile-friendly, and search engine-optimized web sites that are robust, fast, and easy to update while providing excellent user experience and interoperability. The book covers all major web standards for markup, style sheets, web typography, web syndication, semantic annotations, and accessibility. This edition has been fully updated with the latest in web standards, including the finalized HTML5 vocabulary and the full list of CSS3 properties. Web Standards: Mastering HTML5, CSS3, and XML is also a comprehensive guide to current and future standards for the World Wide Web, demonstrating the implementation of new technologies to address the constantly growing user expectations. Web Standards: Mastering HTML5, CSS3, and XML presents step-by-step guides based on solid design principles and best practices, and shows the most common web development tools and web design frameworks. You will master HTML5 and its XML serialization, XHTML5, the new structuring and multimedia elements, the most important HTML5 APIs, and understand the standardization process of HTML 5.1, HTML 5.2, and future HTML5 versions.

This invaluable resource offers tutorials and real-world examples as well as thorough language references for Web markup languages (HTML/XHTML and CSS), and popular scripting languages (JavaScript, Perl, and PHP) Examines the role of JavaScript, CGI (with examples in Perl and Python), and PHP on the Web and shows how to best use them all Includes a valuable reference section on each technology that can be used for review and consultation

Written by the authority on web standards, Jeffrey Zeldman - founding member of WaSP (web standards project). •Provides code snippets and web site examples of compliant code in use so that when done correctly all web sites will look the same regardless of the browser. •Details compatibility in terms of HTML, XHTML, XML, and CSS - the key coding languages of the web.

* Provides several options for building with Web Standards, and explains the advantages/disadvantages of each option. * Author is well-known within the Web Standards community – his website has 50,000-100,000 hits/month. * Provides information with the designer in mind. * Where aren’t many books available on this topic. * We are pushing to have this book endorsed by the Web Standards project and Jeffrey Zeldman, who is one of the best known and respected guys in the field. * This is a good book to combine with the upcoming Briggs’ Cascading Style Sheets. While the Briggs book deals exclusively with CSS, this book offers a wider range of options.