Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:A* Make more money and work lessA* Have happier customers who spend more moneyA* Win more customers without spending a fortuneA* Enjoy running your business moreA* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for? Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.

This is an entertaining but highly practical guide from the successful "Coffee Boys" authors that will enable you to open a coffee bar or sandwich bar that actually lasts and makes money. It presents a distillation of experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. This work reveals and is based on the Great Formula (see six steps of contents) created by the authors within their own businesses and their consulting practice. It offers all the practical advice on location, raising finance, and devising a clear marketing plan.

These experts and coffee shop owners seek to answer two main questions: 1. What is the one thing they wish they'd known before they started 2. What is the secret to success of their business and of great coffee shops and cafés in general. Some of these owners have just one site and some have multiple sites and worldwide success but all are acknowledged as being exceptional.

This is a definitive reference to economic opportunities within black communities and nationally--where to go, what to do and how to get there in the billion-dollar public offering and stock investment industry. This internationally acclaimed book has a complete listing of investment institutions, foundations, philanthropic organizations, and government agencies.

Tom began building his real estate fortune with the purchase of his first property at age 19. Despite having no credit or money of his own, a deal presented itself and Tom was able to see the incredible potential profits in real estate. This was his wake-up call.He realized deals are born every day in nearly every city, big or small. The circumstances that create opportunities for buyers are not unique, but rather commonplace. Deals arise from divorce, disasters, death, bankruptcy, bad decisions, inheritances, and retirement. These are the roots of all deals and they happen everywhere in the world. Tom was lucky to learn at an early age that real estate investing is a business where everyone is equal, rich or poor. The person who has the deal in his hands-the contract-is the person who will make the money. Today, Tom owns and manages over 150,000 square feet of property rentals, houses, commercial centers, offices, industrial and flex properties. In this book, you will learn Tom's methods and see links to the top videos on his YouTube channel, FlipAnythingUSA, where he elaborates on exactly how to make money as a real estate investor.You will also learn how Tom developed tools to find the best deals in any community and how to out-negotiate the competition. This knowledge comes from years of experience and hundreds of wins and losses. All of Tom's lessons are explained here in a very conversational and easy-to-understand manner. This is your chance to learn from a friend. The book is based on real stories: the opportunities, decisions, success and-yes, even failures-that have made Tom McKay one of the shrewdest and savviest investors in the country.Tom takes you from the beginning, where he started out with nothing, looking for a deal first and the money second. Because as Tom would explain, when you have the deal you hold all the cards. Even if you are broke, as long as you have a contract to buy a property at a great price, the rest is simple. Getting a deal on what someone has and what someone wants is where the easiest money is found.If you adopt Tom's method and attitude, you can follow in his footsteps, making millions on land, commercial and industrial buildings, apartments and houses.Regardless of whether you are a teenager, a senior citizen, or anywhere in between, it's not too late to change your life. You can make thousands-sometimes even tens or hundreds of thousands of dollars. Tom knows age and income are not a factor with his methods. Taking action is what is important. So, now is the time to wake up and smell the real estate! You'll be glad you did.

Learn to start and run your own coffee bar with tips to brewing success The caffeine-lover in you has always wanted to start your own coffee bar--and all the guidance you'll need is right here in your hands! Order up a double shot of success with this guide packed to the brim with all things coffee and business. In it, you will find expert advice on selecting the best coffee beans and cafe treats, foolproof methods for tracking sales and inventory, straightforward suggestions on developing effective marketing strategies, helpful tips on negotiating contracts with employees and suppliers, and so much more... So tie that apron, grind those beans, and get started on that dream!

These experts and coffee shop owners seek to answer two main questions: 1. What is the one thing they wish they'd known before they started 2. What is the secret to success of their business and of great coffee shops and cafés in general. Some of these owners have just one site and some have multiple sites and worldwide success but all are acknowledged as being exceptional.