From free and open-source software, Creative Commons licenses, Wikipedia, remix music video mashups and open science, digital media has spawned a new sharing economy in competition with media giants. Media journalist Bollier provides a comprehensive history of the attempts of this new free culture' community to create a digital republic committed to freedom and innovation. Interweaving disparate and eclectic strands of activity with major technological developments, pivotal legal struggles and case studies, Bollier exposes the magical processes of this era.'

Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom.The purpose of the book is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or ameliorate a specific tragedy, the better prepared leaders and managers are for a brand tragedy, the greater the likelihood of avoiding one and realizing an expedient and constructive outcome when one occurs.

LIGHTNING PROMOTION ”””””””””””””””””””””””””””Welcome To “How To Create An Out-Of-Control Viral Marketing Campaign!” This book will briefly tell you about viral marketing techniques and how to utilize them to generate lots of commissions online! I know a guy who has generated more than $500 of commissions completely on autopilot! And this isn’t one of the best examples because viral marketing traffic can make you rich if you do it right! In this book, we will briefly explore the following techniques:• The concept behind viral marketing• Tell a friend viral marketing• Master Resell Rights Viral marketing• Private Label Viral marketing• Blog & Theme Viral marketing• Web 2.0 Viral marketing• Viral Spiral marketing

Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.

The pandemic of our lifetime, the era of Covid-19, was a time of mystery, death, and fear as never before seen. It revealed the nurse’s face imprinted red as she cried behind her mask and the EMT loading soon-to-be-dead onto the ambulance. Amidst the Food Bank’s love and sustenance was news of Captain Crozier’s termination, fired for trying to save his men from Covid’s annihilation. Even Governor Cuomo acted as the surrogate president as New Yorkers clapped from their windows to thank first responders for their magic, and people stayed home, always to celebrate alone. It was just the time when nothing made sense and everything reeked of false pretense. It was a time when working for gratuity changed to delivery, when jobs were all gone and bills pilled overwhelmingly high! Stocks plummeted radically. Another Depression was nigh. Drugs became the crutch for each hour, and abuse of all sorts ruled rampid with power. There is no escape when one’s quarantined; children learned a way of life not meant to be. Nursing homes hid the dead bodies of their residents, while all people of color died disproportionately. The meat-packers were forced to work against their own will; Native Americans once again, by a virus, were killed. The homeless had to endure even more suffering, but for the first time, from Coronavirus, our air became clean. George Floyd started his own pandemic for the BLACK LIVES MATTER task as the president gassed peaceful protestors to clear a path, never wearing a mask, his followers to never dare ask. The virus continued to baffle and control as Americans writhed from its pain. The world had changed. All had changed. Yet graduates, though masked, pretended all was the same. Wearing masks, they flung hats up with glee, while uncaring asymptomatics spread the virus epidemically. Monuments of hate and slavery came toppling down, and the sound of protest continued to erupt. A child’s birthday was celebrated by her black daddy being gunned down, where he only awkwardly slept. The bounty of our soldiers rages with this virus today. It is no surprise that innocent children are being caged. “Live and let die” dictated the day that we all blindly march in Corona’s parade. Viral Spiral is a book that details the various dramatic aspects of the coronavirus pandemic and the Black Lives Matter movement. Each poem is accompanied by real-life photos of Covid-19 and Black Lives Matter content. The marriage of these photos with each jaw-dropping poem will overwhelm the reader.

Successful essayist, columnist, writing instructor, and editor Estelle Erasmus will show you how to find your voice, write stellar pieces, and get published. In real-world, experience-based chapters, she coaches you to: • mine your life for ideas and incubate those ideas • choose the perfect format — essay, op-ed, feature article, and more • research publications and follow editor etiquette • craft a perfect pitch • protect your psyche from rejection • revise your work for maximum impact • deliver what you promise, protect your work, and get paid