This book is accessible to a wide range of teachers, researchers and students in the world of sport. The central research question in the book is how values and norms manifest themselves in sport and what societal meanings they have. Different contributions provide a number of different perspectives.

In recognition of the potential of sport, six international partners (UNESCO, the Olympic Foundation for Culture and Heritage, the World Anti-Doping Agency, Agitos Foundation, the International Fair Play Committee and the International Council of Sport Science and Physical Education) collaborated to create this resource which engages youth through movement-based classroom activities while helping teachers instil some of the core values synonymous with sport : respect, equity and inclusion. This toolkit contains for each value practical activity cards to assist teacher in their work with their students.

Suitable for students in sport and exercise science. This book includes normative data for various aspects of fitness, such as strength, endurance, anaerobic and aerobic capacity, body composition, flexibility, speed and agility. It also looks at health norms to measure cardiovascular values, blood lipids, bone density and energy expenditure.

Fair Play in Sport presents a critical re-working of the classic ideal of fair play and explores its practical consequences for competitive sport. By linking general moral principles and practical cases, the book develops a contemporary theory of fair play. The book examines many of the key issues in the ethics of sport, including: * fairness and justice in sport * moral and immoral interpretation of 'athletic performance' * what makes a 'good competition' * the key values of competitive sport. The notion of fair play is integral to sport as we know and experience it, and is commonly seen as a necessary ethos if competitive sport is to survive and flourish. Fair Play in Sport provides an invaluable guide to the subject for all those with an interest in ethics and the philosophy of sport.

How will sport keep pace with current scientific and biological advances? Is the possibility of the 'bionic athlete' that far away and is this notion as bad as it might first appear? Is our fascination with sport winners fascistoid? Questions such as these and many others are posed and examined by the contributors to this volume. Some are sceptical of future developments in sport and demand radical reforms to halt progress, others are more optimistic and propose that sport should adapt to new advances just as other realms of the cultural sphere have to. Some of the topics examined here, such as the genetic engineering of athletes, and the significance of the public's fascination with sport winners, are being discussed for the first time, whilst others such as sex segregation, nationalism and doping are being revisited and reintroduced onto the agenda after a period of suggestive silence. This book provides the reader with a deep insight into the moral and ethical value we place on sport in today's society. Challenging and demanding, its contributors urge us to think again about current sports practices and the future of sport as a cultural phenomenon.

The book [is] . . . well researched. Chapters by contributing authors enhance the breadth of the content both from a cultural and media perspective. Individuals interested in the history of women′s sports and particularly in gender issues as related to varying media will find this volume informative. . . . Upper-division undergraduate through professional. --Choice "Chapters by different authors make a splendid reference work on the history of women in sports, women′s sports magazines, examples of discrimination against women in sports and women sports reporters, and, of course, the proverbial locker-room access controversies are reviewed here." --Editor & Publisher "Pamela Creedon has hit a homerun that challenges assumptions about the relationship between women, media, and sports. This impressive collection of research helps redefine a playing field that until now had overwhelmingly male boundaries. This is a fabulous book!" --Susan Henry, California State University, Northridge "Women, Media, and Sport is a path-breaking book in mass media research. Not only does it provide a well-researched history of the women who report sports news and the media images of women in sports, but it also skillfully applies critical feminist theories to examine the context of these media messages and effects. It opens new research subjects and models for integrating media effects and cultural/critical studies research." --Marion T. Marzolf, The University of Michigan "This is a fascinating book that uses as its starting point a definition of sport as a cultural institution, rather than concentrating on the activities and games that make up the sports component. The book examines important ′sport′ metaphors and symbols, placing women and the media on a contextual playing field. I was struck by the fact that all the chapters are written by women who are asking myriad questions about journalistic norms, about media values, and about news conventions in the world of sport. These questions have not been asked by mainstream male journalists or writers covering sports. This distinctive point of view makes Women, Media, and Sport a valuable addition to any women′s studies, media studies, or cultural studies book list. This is a very thorough and comprehensive text, covering history, economics, marketing, and cultural paradigms for studying or critiquing women′s sport. Best of all, it offers a new model for women′s sport that is both provocative and practical. This book will not change any opinions about favorite football teams or sports announcers, but it does ask to examine attitudes toward women, the media, and the sport universe." --Sammye Johnson, Trinity University The first book to link feminist, sport, and media theory together, Women, Media, and Sport provides a broad cultural studies approach, which also touches on race and class relations in sport. In addition to the theoretical analyses, this volume provides a practical look at models of sport, media effects, and the construction of the sportswomen and women′s sport. Designed as a text to fill the gap in this area, the book is organized into three sections. The first provides an overview of women, sport, and the media and an example of the ways they intertwine. The extensive range of articles in the second section focuses on print and broadcast media′s portrayal of women′s sports and its journalistic process and examines such issues as the relationship between sports promotion and media′s representations of women′s sport and how sport reporting is taught to future journalists. The final section seeks to develop a new model for the future. A thorough and original text, Women, Media, and Sport is essential for scholars, students, and professionals in media and mass communication studies, sociology, women′s studies, cultural studies, popular culture, ethnic studies, and gender studies.

Higher education in sport has become a hot issue in Europe over the last ten years - not only is it now seen by many educators as an integral part of higher education, but sport itself has become extremely important in the European political arena. Higher Education in Sport in Europe examines both aspects of sport in education against the ......