Tummy time is important for babies' physical development. It builds strength in their necks and upper bodies, eventually enabling them to roll over, sit, and crawl. Keep their brains busy too with this two-sided panorama of images designed to attract and keep their attention from birth to 12 months.

"This accordion-style book can be unfolded on the floor to entertain your baby during tummy time. Babies love to look at faces, and both sides of this book feature smiling baby faces. Your baby will love gazing at their own gface reflected in the mirror."--Page 4 -- Cover

What's going on, zebra? Quack quack, baby duck. Hola, baby owl! Making connections between images on a page and the real world is an important building block for your baby’s communication skills—and this charming introduction to ten baby animals, paired with friendly greetings and bold, basic patterns, provides a great high-contrast experience for young developing eyes. As newborns’ vision is not developed enough to recognize colors, severe black-and-white contrast of patterns and images allow their eyes to differentiate between what they’re seeing. Sure to grab little ones' attention! Also available: Hello, Ocean Friends and Hello, Garden Bugs. Coming soon: Hello, My World.

Make the best of tummy time with your baby with this two-in-one fold-out book of colorful animals and high-contrast black and white! This small and sturdy accordion book opens up to stand alone in a crib, on the carpet, or on a bed, making it easy for your baby to enjoy tummy time, all the time. One side features vibrantly illustrated creatures marching merrily along (an alligator bangs a big drum, a bear carries festive balloons) and the opposite side includes high-contrast black and white patterns and animals, perfect for baby’s developing eyes. And with two reflective pages your baby can see him- or herself and practice those future smiles! Since the American Academy of Pediatrics and other top pediatric organizations around the world recommend tummy time to help “build the strength and coordination needed for rolling over, crawling, reaching, and playing” this book is not just fun, it’s also good for your baby. Also available: TummyTime™: Happy Baby.

Every new parent purchases at least one high-contrast board book, and this one, with its bold, more abstract art, stands out from the crowd. Featuring graphic images that are perfect for infants, parents and babies will love exploring this book together. Infants can distinguish the colors black and white because of their high contrast. But what is the next color infants see? Red! The images in this book have been created based on decades of research and refinement and are accompanied by bouncy, rhyming text.

Share these familiar shapes with your baby. It is never too early to look and talk together!

A gorgeous and gifty fold-out concertina board book that is perfect for tummy time. Tummy time helps to strengthen a baby's back, neck and shoulders. The bold patterns and high-contrast colours throughout are designed to help stimulate a baby's developing eyesight. In this beautiful new range of baby books, Tove Jansson's much-loved world of the Moomins is brought to life for the very tiniest of bookworms.