A step-by-step guide showing you how to use content to keep your brand front and center; this invaluable book will help you position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind. --

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They're the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It's the winning approach John Hall used to build Influence & Co. into one of "America's Most Promising Companies," according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: * how consumer needs and expectations have changed and what this shift means for you * how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you * proven methods for using digital content to enrich your target audience's lives in ways that build real, lasting trust Whether you're a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience's minds will increase the likelihood that the moment they need to make a choice, you'll be the first one they call. There's no better way to drive opportunities that result in increased revenue and growth. Business is never "just" business. It's always about relationships. It's always about a human connection. When you're viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You:::::::::::::::: ABOUT THE ORIGINAL BOOK::::::::::::::::::: Tор of Mind (2017) оffеrѕ rеаdеrѕ аn exciting new реrѕресtіvе on mаrkеtіng by hеlріng thеm brеаk frее of оld, оutdаtеd mеthоdѕ аnd еmbrасе thе nеw "Yоu Marketing" mоvеmеnt. Authоr John Hаll рrоvіdеѕ thе tооlѕ аnd insight necessary tо navigate thе nеw world оf mаrkеtіng, fосuѕіng іn раrtісulаr оn hоw tо gain an audience's truѕt аnd tаrgеt their needs. ABOUT THЕ AUTHОR:::::::::::::::::: Jоhn Hаll is a соfоundеr оf thе firm Influеnсе & Co, which helps сlіеntѕ create роwеrful аnd еngаgіng соntеnt, аnd hіѕ work hаѕ bееn рrаіѕеd bу bоth Fоrbеѕ аnd Inс. In 2016, hе аnd hіѕ fеllоw cofounders rесеіvеd thе EY Entrерrеnеur оf the Year Award.Disclaimer: This bооk іѕ nоt mеаnt tо rерlасе thе оrіgіnаl bооk but tо ѕеrvе k

There are several types of leaders, however essentially two variants, one who holds the designation of a leader and the other whose job demands leadership quality. You do not need to have a title to be a leader. A good leader is one who develops leaders under him. While a lot has been written on leadership few, if any, by an Indian who has worn out the soles of his shoes in the Indian corporate world—from field to desk to leadership. This book defines authentic leadership in the context of today’s world. What makes this book a great handbook for a new manager or a seasoned one is it’s Power of Simplicity which rests on actual experiences drawn from the author’s own work-life. This is a great handbook for aspiring leaders and leaders as well and has lots of practical examples that actually allow leaders referral points to navigate their own corporate attitude, associations and path. A master at identifying pain points, Doctor has left nothing to subtly and bluntly confront the issues at hand. His plain-speaking style will resonate with managers on the job, like it has in the course of his various consultancy assignments. A book to be thumbed through ever so often and in real time, it is powerful and insightful. A must-read, this book offers tremendous value in terms of guidance and growth for those young leaders who want to excel in their assigned roles. For all those leaders who extract the lessons from this simple yet powerful book, the reward, in terms of results, will be extraordinary.

Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Leaders, business owners, entrepreneurs, managers, and CEOs are all obsessed with one thing: Growth. But, growth can be incredibly complicated, disconnected, and confusing for everyone involved. Enter the Zebra and Cheetah Philosophy, Model, and Leader. Zebras and Cheetahs is a philosophy that redefines leadership and results in a new perspective and mind-set. Zebras and Cheetahs is a model that takes the complicated growth of organizations and makes it simple, engaging, and fun. It allows leadership to define roles so that everyone understands where they fit, offers the highest value of everyone's time toward a dominant aspiration and focus, increases accountability, tracks and measures success, and drastically enhances the energy of your tribe in exciting ways. A competitive marketplace demands that you distinguish yourself from your competitors, be quicker to market, and change course whenever you find your organization on the wrong side of the profit-and-loss sheet. This book teaches you how to look different and stay agile to survive the business jungle. Zebras and Cheetahs can help any size organization learn to act with speed and precision, with proven leadership guidance on how to: Identify your unique value that comes from your unique perspective, education, experience, and struggle Understand what leadership qualities you possess and can further develop to become a leader your tribe will want to follow instead of have to follow Cultivate passion in your tribe by providing opportunities to learn, grow, contribute, and be recognized Help your tribe make the shift and embrace a dominant aspiration and focus Keep your motivational arsenal well stocked And much more! Zebras and Cheetahs provides a glimpse into the concrete jungle, with lessons on how to close the gap through speed and integration of work initiatives to get ahead. Escape the chaos around you to truly reign as king of the concrete jungle.