Balkan Holocausts? compares and contrasts Serbian and Croatian propaganda from 1986 to 1999, analyzing each group's contemporary interpretations of history and current events. It offers a detailed discussion of holocaust imagery and the history of victim-centered writing in nationalism theory, including the links between the comparative genocide debate, the so-called holocaust industry, and Serbian and Croatian nationalism. No studies on Yugoslavia have thus far devoted significant space to such analysis.

Comparing and contrasting propaganda in Serbia and Croatia from 1986 to 1999, this book analyses each group's contemporary interpretations of history and current events. It offers a detailed discussion of Holocaust imagery and the history of victim-centred writing in nationalist theory, including the links between the comparative genocide debate, the so-called Holocaust industry, and Serbian and Croatian nationalism. There is a detailed analysis of Serbian and Croatian propaganda over the Internet, detailing how and why the Internet war was as important as the ground wars in Kosovo, Croatia and Bosnia-Hercegovina, and a theme-by-theme analysis of Serbian and Croatian propaganda, using contemporary media sources, novels, academic works and journals.

Pt. 1 (pp. 15-134), "Genocide - an International Crime", presents a history of genocide from antiquity to the present and a history of the development of the judicial notion of genocide, and surveys socio-psychological and philosophical theories of genocide. Pt. 2 (pp. 137-438), "Genocide of the Serbs, Jews and Gypsies in Yugoslavia", focuses on the extermination of Serbs in the German-, Bulgarian- and Hungarian-occupied areas of Yugoslavia, especially in the puppet state of Croatia in 1941-44, but mentions also the genocide of Jews. Pp. 331-342, "The System of Concentration Camps", deal with Jasenovac and other concentration camps in Yugoslavia. Concentrates, essentially, on the perpetrators of genocide; contends that the guilt must be placed not only on Germany but also on Croatia and other forces.