An introduction to the science behind stereotypes. From the time we’re babies, our brains sort and label the world around us — a necessary skill for survival. But there’s a downside: we also do it to groups of people in ways that can be harmful. With loads of examples, here’s a scientific overview of stereotyping, covering the history of identifying stereotypes, secret biases in our brains, how stereotypes affect our sense of self, and current research into the ways that science can help us overcome them. Adolescents are all too familiar with stereotypes. Here’s why our brains create stereotypes, and how science can help us do it less.

Our brains are constantly sorting and labeling the world around us. How and why do our brains create categories? And how can we avoid falling into the stereotype trap?

An introduction to the science behind stereotypes. From the time we’re babies, our brains sort and label the world around us — a necessary skill for survival. But there’s a downside: we also do it to groups of people in ways that can be harmful. With loads of examples, here’s a scientific overview of stereotyping, covering the history of identifying stereotypes, secret biases in our brains, how stereotypes affect our sense of self, and current research into the ways that science can help us overcome them. Adolescents are all too familiar with stereotypes. Here’s why our brains create stereotypes, and how science can help us do it less.

The 21st century has brought with it unparalleled levels of diversity in the classroom and the workforce. It is now common to see in elementary school, high school, and university classrooms, not to mention boardrooms and factory floors, a mixture of ethnicities, races, genders, and religious affiliations. But these changes in academic and economic opportunities have not directly translated into an elimination of group disparities in academic performance, career opportunities, and levels of advancement. Standard explanations for these disparities, which are vehemently debated in the scientific community and popular press, range from the view that women and minorities are genetically endowed with inferior abilities to the view that members of these demographic groups are products of environments that frustrate the development of the skills needed for success. Although these explanations differ along a continuum of nature vs. nurture, they share in common a presumption that a large chunk of our population lacks the potential to achieve academic and career success.In contrast to intractable factors like biology or upbringing, the research summarized in this book suggests that factors in one's immediate situation play a critical yet underappreciated role in temporarily suppressing the intellectual performance of women and minorities, creating an illusion of group differences in ability. Research conducted over the course of the last fifteen years suggests the mere existence of cultural stereotypes that assert the intellectual inferiority of these groups creates a threatening intellectual environment for stigmatized individuals - a climate where anything they say or do is interpreted through the lens of low expectations. This stereotype threat can ultimately interfere with intellectual functioning and academic engagement, setting the stage for later differences in educational attainment, career choice, and job advancement.

This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.

"Provocative enough to make you start questioning your each and every action."—Entertainment Weekly The brain's power is confirmed and touted every day in new studies and research. And yet we tend to take our brains for granted, without suspecting that those masses of hard-working neurons might not always be working for us. Cordelia Fine introduces us to a brain we might not want to meet, a brain with a mind of its own. She illustrates the brain's tendency toward self-delusion as she explores how the mind defends and glorifies the ego by twisting and warping our perceptions. Our brains employ a slew of inborn mind-bugs and prejudices, from hindsight bias to unrealistic optimism, from moral excuse-making to wishful thinking—all designed to prevent us from seeing the truth about the world and the people around us, and about ourselves.

The hidden brain is the voice in our ear when we make the most important decisions in our lives—but we’re never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin woman but pay her less than the man doing the same job. It can direct us to safety when disaster strikes and move us to extraordinary acts of altruism. But it can also be manipulated to turn an ordinary person into a suicide terrorist or a group of bystanders into a mob. In a series of compulsively readable narratives, Shankar Vedantam journeys through the latest discoveries in neuroscience, psychology, and behavioral science to uncover the darkest corner of our minds and its decisive impact on the choices we make as individuals and as a society. Filled with fascinating characters, dramatic storytelling, and cutting-edge science, this is an engrossing exploration of the secrets our brains keep from us—and how they are revealed.