Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards

#1 New York Times Bestseller “THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more—it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I’ve never felt so hopeful about what I don’t know.” —Brené Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead The #1 New York Times bestselling author of Hidden Potential, Originals, and Give and Take examines the critical art of rethinking: learning to question your opinions and open other people's minds, which can position you for excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world, there's another set of cognitive skills that might matter more: the ability to rethink and unlearn. In our daily lives, too many of us favor the comfort of conviction over the discomfort of doubt. We listen to opinions that make us feel good, instead of ideas that make us think hard. We see disagreement as a threat to our egos, rather than an opportunity to learn. We surround ourselves with people who agree with our conclusions, when we should be gravitating toward those who challenge our thought process. The result is that our beliefs get brittle long before our bones. We think too much like preachers defending our sacred beliefs, prosecutors proving the other side wrong, and politicians campaigning for approval--and too little like scientists searching for truth. Intelligence is no cure, and it can even be a curse: being good at thinking can make us worse at rethinking. The brighter we are, the blinder to our own limitations we can become. Organizational psychologist Adam Grant is an expert on opening other people's minds--and our own. As Wharton's top-rated professor and the bestselling author of Originals and Give and Take, he makes it one of his guiding principles to argue like he's right but listen like he's wrong. With bold ideas and rigorous evidence, he investigates how we can embrace the joy of being wrong, bring nuance to charged conversations, and build schools, workplaces, and communities of lifelong learners. You'll learn how an international debate champion wins arguments, a Black musician persuades white supremacists to abandon hate, a vaccine whisperer convinces concerned parents to immunize their children, and Adam has coaxed Yankees fans to root for the Red Sox. Think Again reveals that we don't have to believe everything we think or internalize everything we feel. It's an invitation to let go of views that are no longer serving us well and prize mental flexibility over foolish consistency. If knowledge is power, knowing what we don't know is wisdom.

A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions. Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10% on the strategy that works 90% of the time? Or is my success attributable to dumb luck rather than great decision making? Annie Duke, a former World Series of Poker champion turned consultant, draws on examples from business, sports, politics, and (of course) poker to share tools anyone can use to embrace uncertainty and make better decisions. For most people, it's difficult to say "I'm not sure" in a world that values and, even, rewards the appearance of certainty. But professional poker players are comfortable with the fact that great decisions don't always lead to great outcomes, and bad decisions don't always lead to bad outcomes. By shifting your thinking from a need for certainty to a goal of accurately assessing what you know and what you don't, you'll be less vulnerable to reactive emotions, knee-jerk biases, and destructive habits in your decision making. You'll become more confident, calm, compassionate, and successful in the long run.

Stress-eating after a breakup? Frustrated by the cost of a good cocktail? Stymied by the weirdness of abstract art? These penguins share your pain. The "random penguins" are a lineup of quirky, lovable weirdos with minds of their own. They understand the agony of social awkwardness, the power of the perfect smoky eye, and the arm- (or wing)-flapping terror of having a bee in the car. In fact, these winged characters get into the same sticky situations we all do. They are Penguins with People Problems. So meet your favorite new flightless friends. They're brutally honest (except when they're lying), comically insecure, and totally relatable.

Do books need to change as they move from paper to screen? I've written "Breaking the Page" to answer that question. My investigation isn't a blank survey of what technology makes possible. It's a study conducted on behalf of those who care most about books: writers and readers. I cover the fundamental aspects of the reading experience. How we become aware of books and what's inside them; how we comprehend, retain, and recall what we have read; how we share with others the parts we love. As a guidebook "Breaking the Page" aims to serve those with a professional interest in bookmaking. I have included many specific design ideas, including new kinds of opening sequences, text and video integration techniques, and multi-scale document designs. But I think general interest readers will find the discussion worth their attention. The transformation of the book has implications that range from the personal to the political. Books shape how we raise our kids. They control how ideas spread and how we change the kind of person we have become. Understanding this epic shift from paper to screen... - what we gain, - what we lose, - what is to be done ...is a topic worthy of its own book.

The way we solve problems is broken'we're trapped by techniques and assumptions of a prior era.? Challenges are emerging at an ever-accelerating rate'and we struggle to find the imaginative answers we crave. And, even when we do, biology and culture conspire to obstruct our progress.? Thinking Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use our radical problem solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. The book provides you with the new language, frameworks, and tools you'll need to conquer the status quo and drive change.Inside? Think Wrong, designers and innovators John Bielenberg, Mike Burn, and Greg Galle show how pioneering teams have cultivated ways to challenge both their brains and the culture at large. These game-changers learned to think wrong, and so can the rest of us.An introduction offers the fundamental groundwork of? Think Wrong. The subsequent chapters present six practices developed by the authors?Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast. Using first hand case studies of success, and offering Think Wrong Drills that readers may use,? Think Wrong? is a field guide for applying this highly effective problem-solving system to challenges big and small. In addition to the drills provided in the book, Think Wrong readers are provided access to free online resources.