The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

Drawing on the vast body of styles practiced around the world, including ancient and obscure styles from every continent on the planet, The Way of the Warrior is an indispensable, one-stop reference work for anyone interested in the martial-arts canon.

Business and war: both are forms of conflict, and both have more in common than people think. Business, like war, is the art of outdoing the competition. Businesses, like armies, need to practice strategic thinking and understand the nature of competitive conflict. CEOs devise business plans to win in the marketplace; generals use strategic thinking to win wars. In The Way of the Warrior James Dunnigan and Daniel Masterson reveal the management lessons of history's finest twelve military leaders, including: Alexander the Great, on having vision; Genghis Khan, on quick decisions; Julius Caesar, on communication; Napoleon, on managing change; Ulysses S. Grant, on the art of the turnaround; Douglas MacArthur, on coping with disaster; and Norman Schwarzkopf, on building alliances. The management hubris of these men is directly applicable in today's business world. Comprehensive, insightful, and extremely accessible, The Way of the Warrior won't show you how to call in air strikes on the competition, but it will show you how to be a manager who never loses his cool under fire.

Thinking and acting like a warrior can turn you into a big winner in business. The Way of the Warrior in Business shows you how. The book offers hundreds of powerful out-of-the-box tactics to help you develop the killer instinct that turns you into a powerful Business Warrior who wins big and often. You'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the US Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The Way of the Warrior in Business provides assessment tools, checklists, action plans, and other marketing weapons that you can use. The Way of the Warrior in Business will show you how to make winning a habit. Keep the book close by. Pick it up from time to time. Read more and more. Eventually, you'll become an even better Business Warrior than you are now.

In this, the age of digital transparency, success must be based on integrity, but how can we cherish integrity while facing fierce competition and company/office politics? We can turn to the Samurai teachings of self-discipline as a valuable resource. The path of the Samurai is a quest for self-development that extends beyond fighting. The Samurai became successful in battle through conscientiously developing skill and the ability to withstand the desire for power and victory. This book, Samurai Business, inspires professionals to face politics without feeding them. Companies relying on power, control, or low ethical standards are losing ground. More than ever, success comes from a purpose beyond earning money. The professionals who succeed in the digital century are powered by the integrity of the warrior and centered on sustainable values. It is time to put the self-discipline of the Samurai in the professional. Don't just read this book, live it, because the future is in your hands. Integrity is not naivety, and kindness does not equal weakness. May the Samurai force be with you!

The war in Iraq has heightened interest in the military mindset and raised questions about whether it’s possible to be a mindful, moral fighter at a time when impersonal, technology based warfare reigns. In Search of the Warrior Spirit confronts this thorny issue with Richard Strozzi-Heckler’s trademark personal, sympathetic style. In a top-secret U.S. military experiment, the author was asked to teach Eastern awareness disciplines ranging from aikido to meditation to a group of twenty-five Green Berets. This account chronicles his experiences in the training program and his attempts to revive traditional warriorship in a technological society. In Search of the Warrior Spirit explores the nature of war, the meaning of masculinity, and the need for moral values in the military. The book includes Heckler’s response to 9/11, his experiences with the Pentagon and U.S. soldiers in Afghanistan, and his poignant reflections on the movie Black Hawk Down, which depicts the deaths of two of his trainees. In this revised edition, the author talks movingly of his visits to Afghanistan with NATO and about the Trojan Warrior Project and Marine Warrior Project, relating the tragic events in a war zone and revelatory conversations with both ordinary soldiers and such leaders as the Supreme Allied Commander of Europe.