This study, based on data from 56 colleges, looks closely at fundraising and advancement efforts run by athletics departments themselves. The study reports on the size and dimensions of these efforts, including data on budgets, staffing levels and salaries. The data is broken out for Division 1, Division 2 and Division 3 colleges, and for public and private colleges, by enrollment and type of college. The report covers personnel and salaries, costs and results, as well as detailed data on the effectiveness of various fundraising channels and methods including use of blogs for campaigns, email campaigns, brick campaigns, use of YouTube, Vimeo , Facebook, Google+, Twittter and other social media. The study presents precise data on the impact of booster clubs, the results from selling facility naming rights, and of efforts to raise funds from former athletes who went to the college. The study also looks at the state of relations between the general college advancement office and the advancement offices of athletic departments, as well as at how athletic departments evaluate their fundraising efforts. Other issues include a look at the use of fundraising consultants, the structure of incentives for giving and the use of rewards for donors, among other issues.

This 220+ page report gives detailed data on institutional advancement or fundraising offices in higher education, including coverage of budgets, staffing, office space and salaries, favored fundraising techniques, and the overall thrust and dimensions of the fundraising effort, including data on live auctions, telethons, bequests, raffles, facility-naming gifts, the annual fund campaign and other efforts. The study includes details on the number of pieces mailed in direct mail efforts, views on the usefulness of blogs, YouTube, Twitter, Facebook and other internet tools for college fundraising, and precise information on the total cost structure for fundraising efforts. In addition the report covers open rates on email campaigns, use of merit-based pay, use of fundraising consultants and related spending, sources of funding for the advancement office, means of rewarding or incentivizing donors, trends in raising money from faculty and staff and more.

This report looks closely at the management and fundraising activities of college offices of institutional advancement or their equivalent. Survey participants rate the fundraising methods most useful to them, including brick campaigns, facility naming campaigns, telethons, auctions, and capital campaigns, among others.The report offers hard data on spending on direct mail, telephone solicitation and other fundraising methods, as well as benchmarking data on advancement office funding, personnel, office space, use of consultants and budgets. The study also offers data on spending on rewards for donors, donor outreach and other facets of college fundraising. Survey participants relate what they do on their own, what they outsource, how often they use campaign consultants, and what kind of consultants that they use - as well as revealing their future plans for use of them. Nearly 400 tables of data in this 140-page report are broken out by value of endowment, enrollment size, type of college and public/private status of the college.

Sports Fundraising focuses on the particular challenges of fundraising in intercollegiate and interscholastic sport, as well as youth sport organizations. The book is designed to help students develop the professional skills that they will need for a successful career in sports or education administration. Packed with real-life case studies and scenarios, the book offers a step-by-step guide to the effective planning, communication, implementation and management of sports fundraising projects, and introduces the most important issues in contemporary sports fundraising. This is an essential course text for any athletic or sport fundraising course, and an invaluable reference for all professional fundraisers working in sport or education.

This 95-page study presents data from 39 US colleges about their golf fundraising events, imparting critical data about revenues, costs & budgets, participation trends, staffing, and much more. The report helps its readers to answer questions such as: how much are golf tournaments taking in for colleges? What percentage of revenue comes from corporate sponsorships, player participation fees, auctions and sales or merchandize and other sources? What are the costs of mounting the events? What is the role of special committees? Who serves on them and how many foursomes or player participants do they typically bring in? Who goes to the golf tournaments? What percentage of participants are former athletes of the college? What is the role of consultants and golf event management companies? What recommendations do your peers make for successful events? What is the role played by the college athletics department? Alumni affairs? Institutional Advancement?Data in the report is broken out by type and size of college, by level of tuition, for public and private colleges, and by major college athletic division.Just a few of the report's many findings are that: · Committees organized by colleges sampled to stage golf tournaments or events had a mean of 7.59 members.· Colleges in the sample competing in Division 3 Athletics attracted a mean of 105 players to their last golf tournament.· 100% of the golf events in the sample organized by College Departments of Alumni Affairs had corporate sponsors, while only 82% of events organized by College Offices of Advancement/Foundation and 89% of the events by College Athletics Departments attracted corporate sponsors.· Colleges with annual tuition between USD 12,000-26,000 attracted a mean of 39 corporate sponsors to their last event.· The average budget of the last golf fundraising event in the sample was $21,005. The range was between $1,500 and $75,000.

Institutional Advancement comprehensively reviews and evaluates the published empirical research on advancement in higher education of the last 23 years, covering fundraising, alumni relations, public relations, marketing, and the role of institutional leadership in all of these.

This 175-page study is based on detailed data from more than 50 American colleges, 35 of which participate in Division 1 sports. Some of the participants include William & Mary, Georgetown, the University of Nevada, the University of Michigan, the University of Mississippi and many others. The report gives highly detailed data about how colleges have renovated their stadiums and what their renovation plans are for the future. The highly specific data in the report covers recent spending on video screens, scoreboards, playing turf, locker rooms, weight rooms, luxury boxes and other VIP seating, energy saving technology, field lighting, heating and air conditioning, parking, stadium ramps, insulation, roofing and flooring, artwork and statues, "halls of fame," restrooms, concessions, press boxes, office and classroom space and many other facets of college sports stadiums. The study also gives detailed spending data on overall capital spending related to stadiums and plans for the future.