Like any medium of communication social media has its own tropes which must be mastered in order to use it properly. In The Social Media Mind David Amerland illustrates how Social Media is a game changer. It challenges us to rethink our assumptions on almost every sphere where it is applied. Whether communicating through the web with potential clients, increasing the exposure of a business brand or collaborating with colleagues on shared projects, it demands that we rethink the standard responses which have guided us in the past and come up with new ones, for a new age. In carefully laid out arguments, backed by evidence and examples he answers questions like: Why do some social media marketing campaigns fail and not others?Why is social media so radically different from traditional marketing?How are social media success stories created?How can social media help save costs in business?Why is social media changing so many aspects of our world?What does it take to develop a social media mind?Over the next five years social media is going to change the nature of education, politics, business, science and even the arts. Its imperatives for greater transparency, responsiveness and engagement are behind the trends which are changing our world. This book is key to understanding how to prepare, what to do and how.

Like any medium of communication, social media has its own tropes which must be mastered in order to use it properly. Amerland illustrates how social media is a game changer, and he challenges readers to rethink their assumptions on almost every sphere where it is applied.

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our identity, wellbeing and relationships. It looks at how our online profiles, connections, status updates and sharing of photographs can be a way to express ourselves and form connections, but also highlights the pitfalls of social media including privacy issues. From FOMO to fraping, and from subtweeting to selfies, The Psychology of Social Media shows how social media has developed a whole new world of communication, and for better or worse is likely to continue to be an essential part of how we understand our selves.

Authors Imran Rashid and Soren Kenner have sparked an international debate by revealing the “mind hacks” Facebook, Apple, Google, and Instagram use to get you and your children hooked on their products. In Offline, they deliver an eye-opening research-based journey into the world of tech giants, smartphones, social engineering, and subconscious manipulation. This provocative work shows you how digital devices change individuals and communities for better and worse. A must-read if you or your kids use smartphones or tablets and spend time browsing social networks, playing online games or even just browsing sites with news and entertainment. Learn how to recognize ‘mind hacks’ and avoid the potentially disastrous side-effects of digital pollution. Unplug from the matrix. Learn digital habits that work for you.

We spend a lot of time thinking about other people: their motivations, what they are thinking, why they want particular things. Sometimes we are aware of it, but it often occurs without conscious thought, and we can respond appropriately to other people's thoughts in a diverse range of situations. The Social Mind: A Philosophical Introduction examines the cognitive capacities that facilitate this amazing ability. It explains and critiques key philosophical theories about how we think about other people's minds, measuring them against empirical findings from neuroscience, anthropology, developmental psychology and cognitive ethology. Some of the fascinating questions addressed include: How do we think about other people's minds? Do we put ourselves in another's shoes to work out what they think? When do we need to think about another person's thoughts? What kinds of thoughts do we attribute to others? Are they propositional attitudes like beliefs and desires as analytic philosophers have often assumed, or could they be something else? What sorts of neural mechanisms underlie our ability to think about other people's thoughts? How is the ability to think about other minds different for individuals on the autism Spectrum? Is a preoccupation with other people's thoughts a Western phenomenon or is it found in all cultures? How do children learn to think about other minds? Can non-human animals think about other minds? These questions are applied to case studies throughout the book, including mirror neurons, recent research on infant social cognition, false belief tasks, and cross-cultural studies. Covering complex interdisciplinary debates in an accessible and clear way, with chapter summaries, annotated further reading, and a glossary, The Social Mind: A Philosophical Introduction is an ideal entry point into this fast-moving and exciting field. It is essential reading for students of philosophy of mind and psychology, and also of interest to those in related subjects such as cognitive science, social and developmental psychology, and anthropology.

Mark Noll has written a major indictment of American evangelicalism. Reading this book, one wonders if the evangelical movement has pandered so much to American culture and tried to be so popular only to lose not only it's mind but it's soul as well. For evangelical pastors and parishoners alike, this is a must read! --Robert Wuthnow.