The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic’s Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book’s end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.

An all-encompassing guide to skeptical thinking from podcast host and academic neurologist at Yale University School of Medicine Steven Novella and his SGU co-hosts, which Richard Wiseman calls "the perfect primer for anyone who wants to separate fact from fiction." It is intimidating to realize that we live in a world overflowing with misinformation, bias, myths, deception, and flawed knowledge. There really are no ultimate authority figures-no one has the secret, and there is no place to look up the definitive answers to our questions (not even Google). Luckily, The Skeptic's Guide to the Universe is your map through this maze of modern life. Here Dr. Steven Novella-along with Bob Novella, Cara Santa Maria, Jay Novella, and Evan Bernstein-will explain the tenets of skeptical thinking and debunk some of the biggest scientific myths, fallacies, and conspiracy theories-from anti-vaccines to homeopathy, UFO sightings to N- rays. You'll learn the difference between science and pseudoscience, essential critical thinking skills, ways to discuss conspiracy theories with that crazy co- worker of yours, and how to combat sloppy reasoning, bad arguments, and superstitious thinking. So are you ready to join them on an epic scientific quest, one that has taken us from huddling in dark caves to setting foot on the moon? (Yes, we really did that.) DON'T PANIC! With The Skeptic's Guide to the Universe, we can do this together. "Thorough, informative, and enlightening, The Skeptic's Guide to the Universe inoculates you against the frailties and shortcomings of human cognition. If this book does not become required reading for us all, we may well see modern civilization unravel before our eyes." -- Neil deGrasse Tyson "In this age of real and fake information, your ability to reason, to think in scientifically skeptical fashion, is the most important skill you can have. Read The Skeptics' Guide Universe; get better at reasoning. And if this claim about the importance of reason is wrong, The Skeptics' Guide will help you figure that out, too." -- Bill Nye

Did the noble order of the Knights Templar guard a secret about Jesus’ birth? Was the moon landing faked in a Hollywood movie studio? Is the government keeping the remains of an alien spacecraft in the top-secret Area 51? Monte Cook takes a look at conspiracy theories—ranging from the historically complex to the seriously whacked out. With a disbelieving eye, he traces the history of some of the world's weirdest ideas and even includes a chart showing readers how to make up conspiracy theories for themselves. Scattered through the book are the paranoid "notes" of an anonymous reader who claims to know what's really going on. You can make up your own mind as to who's telling the truth!

Guaranteed to liven up any dinner party, this delightful, highly readable book offers color photos and scientific case-by-case explanations for 27 phenomena that appear to defy known science, including ghosts and poltergeists, the predictions of Nostradamus, and yogic levitation.

Examines the apparent contradictions in the world and explains how the invisible, natural, and supernatural worlds might interact and affect people's daily lives.

In this age of climate change, killer germs, and obesity, it's easy to feel as if we've fallen out of synch with the global ecosystem. This ecological anxiety has polarized a new generation of Americans: many are drawn to natural solutions and organic lifestyles, while others rally around high-tech development and industrial efficiencies. Johnson argues that both views, when taken to extremes, can be harmful, even deadly. Johnson, raised in the crunchy-granola epicenter of Nevada City, California, lovingly and rigorously scrutinizes his family's all-natural mindset, a quest that brings him into the worlds of an outlaw midwife, radical doctors, renegade farmers and one hermit forester. Along the way, he uncovers paradoxes at the heart of our ecological condition: Why, even as medicine improves, are we becoming less healthy? Why are more American women dying in childbirth? Why do we grow fatter the more we diet? Why have so many attempts to save the environment backfired? In All Natural*--a sparklingly intelligent, wry, and scrupulously reported narrative--Johnson teases fact from faith and offers a rousing and original vision for a middle ground between natural and technological solutions that will assuage frustrated environmentalists, perplexed parents, and confused consumers alike.