Strategy as Stretch and Leverage

Strategy as Stretch and Leverage
Title Strategy as Stretch and Leverage PDF eBook
Author Gary Hamel
Publisher
Total Pages 84
Release 1993-01-01
Genre Competition
ISBN 9780000932044

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The Role of Mission Statements

The Role of Mission Statements
Title The Role of Mission Statements PDF eBook
Author
Publisher GRIN Verlag
Total Pages 19
Release 2016-12-19
Genre Business & Economics
ISBN 3668365954

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Essay from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, University of Hull (Business School), course: Strategic Management, language: English, abstract: Today, most of the worldwide organisations consider the mission and mission statement of an organisation as an important principle. But are mission statements really necessary to be unique and successful in today’s business? And how such a mission statement of an organisation has to be formulated to be authentic, sharp and appropriate for the particular organisation? In the following essay, I would like to give the reader a theoretical background of mission and mission statement and discuss the role of mission statements. Therefore, in a first step the difference between mission and mission statement should be made clear. The reader should understand how such a mission statement has to be composed and what is the function behind all this. In a second step, appropriate examples of mission statements of several world-famous organisations from different industries will be shown, which gives the opportunity to discuss and scrutinize the role of mission statements in today’s world. The essay will be closed by a summary.

Encyclopedia of Corporate Social Responsibility

Encyclopedia of Corporate Social Responsibility
Title Encyclopedia of Corporate Social Responsibility PDF eBook
Author Samuel O. Idowu
Publisher Springer
Total Pages 0
Release 2013-01-27
Genre Business & Economics
ISBN 9783642280351

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The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.

What Great Brands Do

What Great Brands Do
Title What Great Brands Do PDF eBook
Author Denise Lee Yohn
Publisher John Wiley & Sons
Total Pages 278
Release 2014-01-07
Genre Business & Economics
ISBN 111861125X

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

The Mission Primer

The Mission Primer
Title The Mission Primer PDF eBook
Author Davie Richard O'Hallaron
Publisher
Total Pages 127
Release 1999
Genre Corporate culture
ISBN 9780967663593

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Libraries, Mission, and Marketing

Libraries, Mission, and Marketing
Title Libraries, Mission, and Marketing PDF eBook
Author Linda Wallace
Publisher American Library Association
Total Pages 92
Release 2004
Genre Business & Economics
ISBN 9780838908679

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For every library director and administrator, there is a way to describe your organization's value to the community in a few clear, targeted sentences. Create your mission statement and put it to work! Here's how to do it, along with winning models to inspire you in the process. You'll better communicate why what you do is important and how your library makes a difference in its community.

Strategic Management (color)

Strategic Management (color)
Title Strategic Management (color) PDF eBook
Author
Publisher
Total Pages 325
Release 2020-08-18
Genre
ISBN 9781949373943

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Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.