Marcinko's phenomenal #1 "New York Times" bestseller "Rogue Warrior" chronicled the astounding adventures of his 30-year career as a Navy commando. Now, the "Rogue Warrior" employs his trademark no-holds-barred style and hard-earned know-how to spell out a surefire system for winning in any arena.

Marcinko, former Navy SEAL and author of the nationally bestselling "Rogue Warrior" novel, now offers a book which shows how anyone can apply the leadership skills he has honed to the challenges of business.

The retired naval commander chronicles the real-life exploits of the Navy SEALs who inspired the characters in his best-selling Rogue Warrior series, profiling the members of his team, their training, their combat missions, and the characteristics that made them successful warriors.

Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

A brilliant virtuoso of violence, Richard Marcinko rose through Navy ranks to create and command one of this country's most elite and classified counterterrorist units, SEAL TEAM SIX. Now this thirty-year veteran recounts the secret missions and Special Warfare madness of his worldwide military career—and the riveting truth about the top-secret Navy SEALs. Marcinko was almost inhumanly tough, and proved it on hair-raising missions across Vietnam and a war-torn world: blowing up supply junks, charging through minefields, jumping at 19,000 feet with a chute that wouldn't open, fighting hand-to-hand in a hellhole jungle. For the Pentagon, he organized the Navy's first counterterrorist unit: the legendary SEAL TEAM SIX, which went on classified missions from Central America to the Middle East, the North Sea, Africa and beyond. Then Marcinko was tapped to create Red Cell, a dirty-dozen team of the military's most accomplished and decorated counterterrorists. Their unbelievable job was to test the defenses of the Navy's most secure facilities and installations. The result was predictable: all hell broke loose. Here is the hero who saw beyond the blood to ultimate justice—and the decorated warrior who became such a maverick that the Navy brass wanted his head on a pole, and for a time, got it. Richard Marcinko—ROGUE WARRIOR.