The great Mississippi flood of 1927 and how it changed America.

The extraordinary story of how Coach Paul "Bear" Bryant and Joe Namath, his star quarterback at the University of Alabama, led the Crimson Tide to victory and transformed football into a truly national pastime. During the bloodiest years of the civil rights movement, Bear Bryant and Joe Namath-two of the most iconic and controversial figures in American sports-changed the game of college football forever. Brilliantly and urgently drawn, this is the gripping account of how these two very different men-Bryant a legendary coach in the South who was facing a pair of ethics scandals that threatened his career, and Namath a cocky Northerner from a steel mill town in Pennsylvania-led the Crimson Tide to a national championship. To Bryant and Namath, the game was everything. But no one could ignore the changes sweeping the nation between 1961 and 1965-from the Freedom Rides to the integration of colleges across the South and the assassination of President Kennedy. Against this explosive backdrop, Bryant and Namath changed the meaning of football. Their final contest together, the 1965 Orange Bowl, was the first football game broadcast nationally, in color, during prime time, signaling a new era for the sport and the nation. Award-winning biographer Randy Roberts and sports historian Ed Krzemienski showcase the moment when two thoroughly American traditions-football and Dixie-collided. A compelling story of race and politics, honor and the will to win, RISING TIDE captures a singular time in America. More than a history of college football, this is the story of the struggle and triumph of a nation in transition and the legacy of two of the greatest heroes the sport has ever seen.

One glorious gothic mansion - Garonlea - and two rather different ladies who would be Queen . . . Lady Charlotte French-McGrath has successfully ruled over her family with a rod of iron until the arrival of Cynthia: beautiful, young, talented, selfish - and engaged to her son Desmond. When Cynthia enters the Jazz Age, on the surface her life passes in a whirl of hunting, drinking and romance. But the ghosts of Garonlea are only biding their time: they know the source of their power, a secret handed on from one generation to the next.

NEW YORK TIMES BESTSELLER • “This is Jeff Shaara at his best, giving us another superb [and] historically grounded novel of one of the most dramatic struggles of World War II.”—George McGovern Utilizing the voices of the conflict’s most heroic figures, some immortal and some unknown, Jeff Shaara tells the story of America’s pivotal role in World War II: fighting to hold back the Japanese conquest of the Pacific while standing side-by-side with her British ally, the last hope for turning the tide of the war against Germany. As British and American forces strike into the soft underbelly of Hitler’s Fortress Europa, the new weapons of war come clearly into focus. In North Africa, tank battles unfold in a tapestry of dust and fire unlike any the world has ever seen. In Sicily, the Allies attack their enemy with a barely tested weapon: the paratrooper. As battles rage along the coasts of the Mediterranean, the momentum of the war begins to shift, setting the stage for the Battle of Normandy. The first book in a trilogy about the military conflict that defined thetwentieth century, The Rising Tide is an unprecedented and intimate portrait of those who waged this astonishing global war. BONUS: This edition contains an excerpt from Jeff Shaara's The Steel Wave. Praise for The Rising Tide “[A] sprawling tale thoroughly researched and told withmeticulous detail . . . All that’s missing is the smell of gunpowder.”—MSNBC online “Masterful.”—Publishers Weekly (starred review) “The Rising Tide imparts the actual sights, sounds and dialogue from the grounds of 1940s Sicily and North Africa.”—New York Daily News

This work features the history of brand innovation at Procter & Gamble, one of the most successful consumer goods companies in the world. A fascinating history of household brands from Ivory to Crest, and Pringles to Cascade, this book unlocks the secrets of longtime success of dozens of superstar brands that we've grown accustomed to choosing for decades. It offers practical advice. Case study sections offer lessons in: business reinvention, building new markets and capabilities, leadership transformation, brand excellence, and general management.

The Rising Tide of Color challenges familiar narratives of race in American history that all too often present the U.S. state as a benevolent force in struggles against white supremacy, especially in the South. Featuring a wide range of scholars specializing in American history and ethnic studies, this powerful collection of essays highlights historical moments and movements on the Pacific Coast and across the Pacific to reveal a different story of race and politics. From labor and anticolonial activists around World War I and multiracial campaigns by anarchists and communists in the 1930s to the policing of race and sexuality after World War II and transpacific movements against the Vietnam War, The Rising Tide of Color brings to light histories of race, state violence, and radical movements that continue to shape our world in the twenty-first century.

The twentieth century gave rise to profound changes in traditional sex roles. However, the force of this 'rising tide' has varied among rich and poor societies around the globe, as well as among younger and older generations. Rising Tide sets out to understand how modernization has changed cultural attitudes towards gender equality and to analyze the political consequences of this process. The core argument suggests that women and men's lives have been altered in a two-stage modernization process consisting of (i) the shift from agrarian to industrialized societies and (ii) the move from industrial towards post industrial societies. This book is the first to systematically compare attitudes towards gender equality worldwide, comparing almost 70 nations that run the gamut from rich to poor, agrarian to postindustrial. Rising Tide is essential reading for those interested in understanding issues of comparative politics, public opinion, political behavior, political development, and political sociology.