For George H. W. Bush, the distinction between campaigning (“politics”) and governing (“principles”) was crucial. Once in office, he abandoned his campaign mode and with it the rhetorical strategies that brought electoral success. Not recognizing the crucial importance of rhetoric to policy formation and implementation, Bush forfeited the resources of the bully pulpit and paid the price of electoral defeat. In this first-ever analysis of Bush’s rhetoric to draw on the archives of the Bush Presidential Library, scholars explore eight major events or topics associated with his presidency: the first Gulf War, the fall of the Berlin wall, the “New World Order,” Bush’s “education presidency,” his environmental stance, the “vision thing,” and the influence of the Religious Right. The volume concludes with a cogent of the 1992 re-election campaign and Bush’s last-gasp use of economic rhetoric.Drawing on the resources of the Bush Presidential Library and interviews with many of Bush’s White House aides, the scholars included in this tightly organized volume ask, How well did President Bush and his administration respond to events, issues, and situations? In the process, they also suggest how a more perceptive embrace of the art of rhetoric might have allowed them to respond more successfully.The Rhetorical Presidency of George H. W. Bush breaks important ground for our understanding of the forty-first president’s time in office and the reasons it ended so quickly.

To date, there are only a couple dozen or so books specifically about the Presidency of George W. Bush. Political operatives, members of the media, and former administration officials have written most of the volumes. Additionally, the early books on the Bush presidency focus on the various aspects and dimensions of the “War on Terror.” In essence, these studies challenge the justification of our deployment, the “Bush doctrine” and the assumptions of nation building. Few volumes focus on his quite substantial legislative record and impact. There are a few academic volumes on the Bush presidency, but they were completed while he was still in office. They tend to be biased and uniformly negative. The George W. Bush Presidency: A Rhetorical Perspective seeks to remedy this lack of academic investigation of the 43rd president and his rhetorical strategies. This volume is unique because the contributors analyze the Bush Presidency from a largely rhetorical perspective. The chapters look at the rhetoric of Bush across the contexts of domestic policy, foreign policy, the wars, and politics in general. Further, this thorough study examines the Inaugural addresses, State of the Union addresses, and addresses before joint sessions of Congress. Others analyze his political philosophy, policy issues, and his rocky relationship with the news media. Collectively, this essential text provides insight into the role of public discourse in the campaigning and governing of the George W. Bush presidency.

Modern presidents regularly appeal over the heads of Congress to the people at large to generate support for public policies. The Rhetorical Presidency makes the case that this development, born at the outset of the twentieth century, is the product of conscious political choices that fundamentally transformed the presidency and the meaning of American governance. Now with a new foreword by Russell Muirhead and a new afterword by the author, this landmark work probes political pathologies and analyzes the dilemmas of presidential statecraft. Extending a tradition of American political writing that begins with The Federalist and continues with Woodrow Wilson’s Congressional Government, The Rhetorical Presidency remains a pivotal work in its field.

The Presidency of George W. Bush is the first balanced academic study to analyze the entirety of his presidency—domestic, social, economic, and national security policies—as well as the administration’s response to 9/11 and the subsequent War on Terror. In so doing, John Robert Greene argues persuasively that the judgment of most scholars—that the Bush administration was a complete failure—has been made in haste and without the benefit of primary sources. This book is the first scholarly work to make wide use of the documents at the George W. Bush Presidential Library, many of which have only recently been made available to researchers through the Freedom of Information Act. John Robert Greene offers a balanced assessment and nuanced conclusions supported by documentary evidence. Yet in doing so he does not absolve the Bush administration of its shortcomings. The Presidency of George W. Bush shows that the administration could be vindictive, as demonstrated by the Plame Wilson affair and the firing of the US attorneys. It all too often moved too slowly, as shown by the National Security Council’s lethargic handling of terrorism pre-9/11, the failed attempt to revise Social Security, and the sluggish reaction to Hurricane Katrina. It was an administration that accepted, and acted on, the highly suspect theory of the unitary presidency as advocated by Dick Cheney and accepted by the president. On the other side of the balance sheet, however, the evidence also makes it eminently clear that the Bush administration was responsible for many positive achievements: No Child Left Behind set the nation on the road toward affecting serious educational reform. In healthcare reform, the Bush administration both strengthened the Medicare system and extended its benefits for millions of Americans. And Bush did more to combat the worldwide scourge of AIDS, particularly in Africa, than any other president. In sum, the actions of this presidency continue to affect the presidencies of each of his successors as well as the trajectory of world history to the present day.

Elvin Lim draws on interviews with more than 40 presidential speechwriters to investigate this relentless qualitative decline, over the course of 200 years, in our presidents' ability to communicate with the public.

After George H. W. Bush lost his re-election bid to Bill Clinton in 1992, John Robert Greene's verdict on the 41st president of the United States was that he "brought no discredit to the office" and "was both patient and prudent. . . mak [ing] few mistakes." In the years since the release of Greene's profile of the senior Bush, deemed by Publishers Weekly, "the essential introduction to Bush's abbreviated, but still consequential, tenure in office," a wealth of materials about Bush's presidency has become available, even as distance has sharpened our perspective on the Bush years. In this significantly expanded second edition of The Presidency of George H. W. Bush, Greene takes full advantage of newly released documents to revisit Bush's term, to consider his post-presidency accomplishment, and to enhance and clarify our understanding of his place in history. Such milestones as the fall of the Berlin Wall, the reunification of Germany, the fall of the Soviet Union, the savings and loan crisis, and the transition to the Clinton administration receive renewed and far more detailed treatment here, as do the ramifications of George H. W. Bush's positions and policies. Greene also devotes ample attention to Bush's post-presidency, including his relationship with his son, President George W. Bush, as well as the development of his close friendship with Bill Clinton. The elder Bush emerges from this reappraisal as a considerably more activist president, with a more activist administration, than was previously assumed. Greene's concise and readable account drawing on the contents of the bush Library, the papers of James A. Baker III, and personal interviews, shows us the 41st president--and thus an important chapter in American history--in a new and more revealing light.

A president who distances himself from stagecraft will find himself upstaged. George H. W. Bush sought to “stay the course” in terms of policy while distancing himself from the public relations strategies employed during the administration of Ronald Reagan, his predecessor. But Bush discovered during his one-term presidency that a strategy of policy continuity coupled with mediocre communication skills “does not make for a strong public image as an effective and active leader in the White House", as author and scholar Lori Cox Han demonstrates in A Presidency Upstaged. Incorporating extensive archival research from the George Bush Presidential Library at Texas A&M University—including documents only recently available through requests made under the Freedom of Information Act—Han thoroughly examines the public presidency of George H. W. Bush. Han analyzes how communication strategies, relationships with the press, and public opinion polling shaped and defined his image as a leader. The research for this study also includes content analysis of press coverage (both print and television) and major public addresses during the Bush administration. "Lori Cox Han skillfully uses archival materials, interviews and leading academic studies to present a thorough analysis of George H.W. Bush's public presidency. Her book is a valuable addition to the literature on presidential communications, media, and politics, and also stands as a very useful resource on the events of the first Bush presidency."-Mark Rozell, professor of Public Policy, George Mason University and author, Power and Prudence