Suggestions for marketing independent schools are presented in this handbook, which revolves around the basic marketing model of defining mission/strategy, using the "5 P's" (product/services, price, place, production/delivery, promotion) and monitoring. Chapters by 18 contributors offer information on the following topics: basic marketing theory, morality in marketing, using marketing research, face-to-face marketing, putting life into admission publications, managing institutional identity, public relations, targeting print advertising, audiovisual marketing, information systems and enrollment management, the roles of the trustee and teachers in marketing, working with a marketing consultant, multicultural marketing, and understanding the international market. Appendices contain summaries of extensive marketing research conducted by the National Association of Individual Schools (NAIS). (LMI)

This handbook, sponsored by the National Association of Independent Schools, is a how-to booklet offering specific advice on the production of video or slide/tape programs for the marketing of independent schools.

How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Learn how implementing an inbound marketing strategy could increase enrollment at your private school. This helpful book is filled with tips and strategies you need to effectively market your school and attract the right students!

This book gives street-level instruction and real-world examples on how to promote, distribute, and sell a production.