Explains the methods and symbols presented in the author's "It Works" and expands on the mind-power classic's techniques and ideas.

The earliest of the four Gospels, the book portrays Jesus as an enigmatic figure, struggling with enemies, his inner and external demons, and with his devoted but disconcerted disciples. Unlike other gospels, his parables are obscure, to be explained secretly to his followers. With an introduction by Nick Cave

This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

Since the Apostle John penned his apocalyptic work in the first century, readers have speculated, debated, and pondered the meaning of the mark of the beast. In popular culture, the number has come to personify evil. Careful reading of John's work reveals that the mark of the beast is a number assigned to people, not a symbol intended to conceal the identity of someone in partiucular. In this short book, the reader will be led to an astonishingly obvious conclusion. The mark is a three-digit number assigned to people by something not human to facilitate commercial transactions. Most likely, the reader has been marked with such a number already, as have 75 percent of adult Americans and a growing number of others around the world. The important issue is what we can do about it now. It is hoped that this book can help the reader find the way out of Babylon.

The final book of the Bible, Revelation prophesies the ultimate judgement of mankind in a series of allegorical visions, grisly images and numerological predictions. According to these, empires will fall, the "Beast" will be destroyed and Christ will rule a new Jerusalem. With an introduction by Will Self.