You shouldn't have to wonder whether an expensive marketing campaign will connect with your target audiences. With The Marketing Maven Method, you won't. You'll know exactly what you should do, how and why you should do it, and how to measure your results. Throughout this book, you'll read about the different tactics used in each step of the Marketing Maven Method to take the guesswork out of marketing and get win after win for your business. Insights360 is the first phase of The Marketing Maven Method. This step is all about uncovering key insights about your industry and competitors. In this section, you'll learn how to highlight the most vulnerable channels to take market share from your competitors and map the path of least resistance for fast revenue growth. Strategy360 is the second phase of The Marketing Maven Method. After completing your Insights360 deep dive marketing research, it's time to turn those new insights into an actionable marketing roadmap. In this section, you'll learn how to use your research data and consumer personas to document specific tactics that encourage your audiences to take action. The last phase of The Marketing Maven Method is Implementation360-where the rubber meets the road. This is where we put all the key learnings from Insights360 and Strategy360 into action. During this section, you'll read about the different techniques used to execute the marketing strategies and to help you attain your desired outcomes.

It's time to declare war on wasted advertising... If you're tired of spending money on advertising with poor results... If you're sick of shiny objects and marketing gimmicks... If you wish someone would just tell you the truth about how it works... ...this book is for you. It's time to make a change. Stop paying for bad advertising. Stop settling for poor quality leads (or none at all). The Maven Marketer is the no-nonsense guide, created from over a decade on the front lines of small business marketing. Learn the exact process Brandon Welch, Founder of Frank & Maven, has used to flood his clients with new customers, skyrocket revenues, and change the lives of business owners across the United States. Brandon exposes the truth about the broken system of advertising in America, why so many companies fail to grow to their fullest potential, and how you can finally build a marketing plan that will launch your company to new heights. Conquer the challenges limiting your business and fast-track a plan for marketing your way to millions.

Finally, a book that not only explains the relationship between investing and chaos theory--the cutting-edge dicipline that Business Week says will "revitalize the money-management industry"--but also shows readers how to use the theory to master the financial markets. Illustrated.

New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com(R) Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit. Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com's most recent releases. Reflecting all that's been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You'll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today's key obstacles to maximizing the value of Salesforce.com. New coverage in this revised edition includes Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value Leveraging tablets and smartphones to build your CRM strategy Identifying prospects and delighting customers through Salesforce.com's Social CRM capabilities Promoting more effective internal and external collaboration with Chatter Identifying best practices for going "all Cloud"--and managing the attendant risks Establishing realistic "hard" and "soft" metrics for everything from productivity and profitability to social CRM performance Discovering today's most valuable third-party AppExchange products Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.

From the Master of Horror comes the first gripping book in the twelve book New York Times bestselling Saga of Darren Shan. Start the tale from the beginning in the book that inspired the feature film The Vampire's Assistant and petrified devoted fans worldwide. A young boy named Darren Shan and his best friend, Steve, get tickets to the Cirque Du Freak, a wonderfully gothic freak show featuring weird, frightening half human/half animals who interact terrifyingly with the audience. In the midst of the excitement, true terror raises its head when Steve recognizes that one of the performers-- Mr. Crepsley-- is a vampire! Stever remains after the show finishes to confront the vampire-- but his motives are surprising! In the shadows of a crumbling theater, a horrified Darren eavesdrops on his friend and the vampire, and is witness to a monstrous, disturbing plea. As if by destiny, Darren is pulled to Mr. Crepsley and what follows is his horrifying descent into the dark and bloody world of vampires. This is the beginning of Darren's story.

In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions