What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know. The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future. Download the audiobook of Free for free! Details inside the book.

Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses the endlessly long tail of that same curve."

Long Tail Kitty shows his house, street, neighborhood, and the town where he lives.

This is a story of mothers. This is a story of daughters. This is a story of the trauma we carry and the trauma we tend to.So begins this multigenerational memoir that explores the author's maternal history of repeated trauma, separation, adverse childhood experiences (ACES) and their impact on mental health. Set against a twenty-year dialogue with her mother Barbara who suffers from long undiagnosed PTSD, author Elizabeth Wilcox opens her maternal history with the birth of her illegitimate grandmother Violet to a German house servant outside London in 1904. With her mother's encouragement, Wilcox goes on to trace the lives of Violet and her mother Barbara, both of whom are deeply impacted by maternal separation and the complex trauma they have endured because of war. Through a dual timeline that is both present day and historic, Wilcox weaves together the documented and imagined voices of the women who precede her.Through her mother Barbara who has successfully raised seven children despite her difficult past, Wilcox also shows what it means to parent with intention, forgiveness and unconditional love.

The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.