In 1962, South Korea assembled just 1,100 new automobiles. By 1996, this total had soared to 2,812,714. What explains this remarkable growth? The answer is complex, and involves a combination of a supportive State, timely technology alliances, a skilled but historically low-paid workforce, aggressive pricing, savvy entrepreneurs, and fortuitous circumstances. Despite this amazing ascent, comparatively little has been written about the Korean auto industry in English. In the first of a two-volume set, this 11-chapter book seeks to help fill this void by providing in-depth examinations of all six of Korea’s automakers from their beginnings through 1996. Uniquely written from the perspective of industry analysts at the time (without knowledge of the Asian Fiscal Crisis), the book should prove informative to practitioners, scholars, and students interested in automotive history, international political economy, Asian studies, and more.

This volume chronicles the maturation of the South Korean auto industry and its native automakers, from the 1997 Asian Crisis to 2019. After examining the context for domestic vehicle production in South Korea, the author presents multiple case studies for all five Korean automakers: General Motors Korea/Daewoo Motors, Kia, Hyundai, Ssangyong and Renault Samsung. This includes coverage of Hyundai-Kia’s foreign plants in North America, Europe, India, China, and Emerging Asia. The book closes by assessing the five-to-ten-year future outlooks for Korean automakers at home and abroad. This important work will prove informative to scholars of business, management, automotive history, international development, Asian studies, and public administration.

This book examines the experiences of the globalizing Korean automobile industry, with particular focus on the Hyundai Motor Company (HMC), one of the most prominent of the new Korean multinational corporations. It provides an overview of the changing nature of the global automobile industry, before considering in depth the globalization processes that the Korean automobile industry has undertaken. Tracing the development of HMC as it recovered from the failure of its first venture overseas, in Canada, and tried again in India, the authors explore the similarities and differences between the practices which HMC implemented in India and Korea. They highlight the importance of production systems and employment relations as part of HMC’s growth, and argue that if Korean companies such as HMC are to compete successfully as global automobile producers they will need to increase the proportion of overseas production, establish global supply chains and improve co-ordination between head office and subsidiaries. Based upon extensive fieldwork in India and Korea, this book is a detailed account of the globalization of the Korean automobile industry and Hyundai Motor Company. Its findings will be of importance to all those who seek to understand the challenges faced by firms that attempt to become global players.

Hyundai and Kia Motors: The Early Years and Product Development by Donald G Southerton provides deep insights into the rise of the Korean car industry.From the 1960s to early 2000s, political and economic forces impacted the growth and development of the South Korean carmakers, including Hyundai and Kia Motors. In addition, the brands at times partnered for technology with Ford, Mazda, and Mitsubishi, along with world class designers like Giorgetto Giugiaro. Expanding rapidly the Korean brands soon looked to new international markets, including the U.S.Despite the failure of Kia Motors to survive the IMF Crisis, the merger with Hyundai led to integrated technology research, development, and manufacturing-- not to mention the economies of scale needed for the Korean automaker to compete globally with industry heavyweights such as Toyota, Ford, GM, and VW. Car models discussed including the Kia's Brisa, Pride, Sephia, Sportage, and Rio along with Hyundai's Pony, Excel and Santa Fe.

Global Automobile Demand is a two-volume work analysing the impact of the Great Recession and the structural factors which shape automobile demand in developed and emerging countries. The first volume of Global Automobile Demand examines the automobile demand in mature economies: the USA, the UK, France, Germany, Spain, Japan and Korea.