‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Annually updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2014 Budget. This guide takes you through every important aspect of starting and running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more. Everything you need to know to make your start up a success.

‘As comprehensive an introduction to setting up a business as anyone could need.’ The Daily Telegraph ‘The Wisden of the small business world, threaded through with common sense practical advice.’ The Daily Mail ‘A must for any small business owner.’ Federation of Small Businesses Whether you’re about to start your own business or have already taken the plunge and want to keep everything on track, make sure you have a copy of The Financial Times Guide to Business Start Up on your shelf. Regularly updated, this edition covers all the latest legal and financial changes you need to be aware of following the 2016 Budget. • Everything you need to know to start up and run your business • Comply with the most up-to-date financial, tax and legal requirements • How to fund your business, whether through traditional channels or online platforms • Discover how to develop your idea and refine your business model • Build your online presence, benefit from social media and advertise effectively online All you need to know to make your start up a success.

In one engaging, outcome-oriented book, The FT Essential Guide to Writing a Business Plan gives you: The essential knowledge you need to write a winning business plan – quickly and without fuss Guidance on how to focus throughout on the plan’s purpose – to win backing Samples of what a good plan looks like, so you can benchmark your own as you write it Checklists, tips, examples and milestones to ensure you’re on target Prompts to reflect on, evaluate and learn from your experience With advice that’s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

Whether you seek financial backing or board consent, this book will give you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing business plan with your backer’s needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed. FT ESSENTIAL GUIDES: THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT

Starting up a business? To succeed, you need the No.1 bestselling guide. Annually updated, it takes you through every important aspect of starting & running a business, including developing your idea and getting financial backing, building customer relationships, developing your online presence and much more.