An easy-to-follow guide to making effective business communications in the Asia-Pacific region.

A top international business consultant's guide to making--and keeping--Asia-Pacific connections. James helps entrepreneurs to assess their communications needs, avoid the pitfalls of International Communications Disorder, and develop ways to communicate with these key business cultures to maintain and expand business. Includes newly opened Vietnam.

Public Relations in Asia Pacific reflects the growing professionalism in the practice of public relations in the world’s fastest expanding economy. It is a carefully drawn road map, both strategically and tactically, for all manner of entities, for profit and not-for-profit on how to establish and maintain effective relationships with their numerous stakeholders. Particularly insightful are the many examples of public relations in action within the Asia Pacific region. It’s a “must” read for those interested in public relations careers and those new to the profession; and it’s a first-rate refresher for the established professional. —Harold Burson, Founding Chairman, Burson-Marsteller Worldwide Mary Devereux and Anne Peirson-Smith have combined their considerable talents and experience to produce a bible of how public relations is—and should be—practiced in the Asia Pacific. One of its many virtues is that it debunks the myth that PR is just one long lunch hosted by caricature Svengalis and Spin Doctors. Rather, it sets the profession in a cultural context that will be valuable to those starting at PR 101, professionals and corporate executives who want to know how truth can be well told (with all due credit to McCann Erickson). —Kerry McGlynn, Special Adviser, Corporate Communication Department, Cathay Pacific Airways As greater social pluralism, stakeholder influence and internet driven consumer sophistication and empowerment grow relentlessly across nearly all Asian societies, Public Relations in Asia Pacific is a timely guide to the critical role of good public relations. Clear, helpful and with a wealth of good examples of how best practice PR in action can make real and tangible contributions to governments, businesses, NGOs as well as to ordinary people, this is essential reading for anyone concerned with how to communicate well in the world’s fastest growing economic region. —Tim Sutton, Chairman Asia Pacific, Weber Shandwick In an increasingly globalized world, public relations practices and strategies become critical for organizations to communicate effectively to their diverse audiences worldwide. This book is therefore an extremely timely and relevant contribution to PR students and practitioners in the Asia-Pacific region as it provides not only a comprehensive overview of the essential concepts and skills of public relations but also specific case studies which illustrate tactical uses of public relations across a wide range of issues and countries. In my opinion, this book fills a major gap in the understanding of public relations concepts and practices and will constitute a fundamental resource for all those who aspire to excel within the field. —Dr. Indrajit Banerjee, Secretary-General, Asian Media Information and Communication Centre (AMIC)

This newly updated book offers a comprehensive introduction to the scope and nature of engineering work, taking a rigorous but common sense approach to the solution of engineering problems. The text follows the planning, modelling and design phases of engineering projects through to implementation or construction, explaining the conceptual framework for undertaking projects, and then providing a range of techniques and tools for solutions. It focuses on engineering design and problem solving, but also involves economic, environmental, social and ethical considerations. This third edition expands significantly on the economic evaluation of projects and also includes a new section on intractable problems and systems, involving a discussion of wicked problems and soft systems methodology as well as the approaches to software development. Further developments include an array of additional interest boxes, worked examples, problems and up-to date references. Case studies and real-world examples are used to illustrate the role of the engineer and especially the methods employed in engineering practice. The examples are drawn particularly from the fields of civil and environmental engineering, but the approaches and techniques are more widely applicable to other branches of engineering. The book is aimed at first-year engineering students, but contains material to suit more advanced undergraduates. It also functions as a professional handbook, covering some of the fundamentals of engineering planning and design in detail.

Providing students with a commonsense approach to the solution of engineering problems and packed full of practical case studies to illustrate the role of the engineer, the type of work involved and the methodologies employed in engineering practice, this textbook is a comprehensive introduction to the scope and nature of engineering. It outlines a conceptual framework for undertaking engineering projects then provides a range of techniques and tools for solving the sorts of problems that commonly arise. Focusing in particular on civil engineering design, problem solving, and the range of techniques and tools it employs, the authors also explore: creativity and problem solving, social and environmental issues, management, communications and law, and ethics the planning, design, modelling and analysis phases and the implementation or construction phase. Designed specifically for introductory courses on undergraduate engineering programs, this extensively revised and extended second edition is an invaluable resource for all new engineering undergraduates as well as non-specialist readers who are seeking information on the nature of engineering work and how it is carried out.

Includes articles on international business opportunities.

The world's economic center is increasingly shifting from North America and Europe to Asia. This timely guide will provide businesspeople with the knowledge and understanding necessary to remain competitive—and proactive—in that brave new world. To help readers better grasp the causes and effects of the ongoing tectonic shift in economic power, this book examines the 16 nations driving the explosive economic growth of Asia. It shows readers how to apply a "Five Factors" analysis to predict which Asian countries and industries will experience the most vibrant economic growth in coming years—and which will present the greatest risks for international businesses. It then goes a step further, offering insights and strategies that will help businesses assess opportunities in Asia and achieve success there in the years ahead. To help readers make those judgments, this comprehensive, practical resource includes insightful descriptions of the value systems, business practices, customs, and social characteristics of Asia and of individual Asian nations. It also exposes the intra-regional relationships of Asian countries that contribute to, or undermine, their individual economic potential and that of the region as a whole.