This book will look at digital popular cultures in the post-millennial Indian context and trace patterns of consumption and forms of agency that it engenders thus offering an interpretative analysis of digital content on different platforms. The book consists of three sections. The first section centres around novel practices such as transnational consumption of digital popular content. The second section deals with influencer marketing and the ways in which mediated personalities get transformed. The third section includes textual analysis of OTT and other digital content in order to understand its effects on refashioning social identities such as class caste and gender.

Combines development theory with practice through a case study of the West African community of Tostan.

Digital India and The Poor examines how the poor are evoked in contemporary Indian political discourse. It studies the ways in which the disadvantaged are accounted for in the increasingly digitised political economy, commercial and public policy, media, and academic research. This book: Interrogates the category of the poor in India and how they have come to be classified in economic and policy documents over the past few decades Explores the influential digital education technology 'experiments' conducted in Indian slums from the late 1990s, now popularly known as the 'hole-in-the-wall experiments' Discusses financial inclusion initiatives, predominantly as they converged between 2014 and 2017, such as the Jan Dhan Yojana, the Aadhaar Project, and the banknote demonetisation Presents an in-depth study of the bearing of technology on domestic employment in India The book will be of great interest to scholars and researchers of South Asian studies, politics, political science and sociology, technology studies, linguistics, and development studies.

Transforming India into a digital state has been an objective of successive governments in India. However, the digital, by its very nature, is a capricious, multi-dimensional entity. Its operationalization across multiple sectors in India has highlighted the fact that the digital compact with publics in India is a two-edged sword. On the one hand, devices such as mobile phones have enabled access and efficiencies, and on the other, they have increased the scope for surveillance capitalism and the expansion of governmentality. The digital is at the same time a resource, commodity, and process that is absolutely fundamental to most if not all productive forces across multiple sectors. As a part of the Media Dynamics in South Asia series, this volume explores the making of digital India and specifically deals with the contradictions of an imperfect democracy, internal compulsions, and external pressures that continue to play crucial roles in the shaping of the same. Mindful of the key roles played by political economy and context and based on conversations with theory and practice, it makes a case for critical understanding of the digital embrace in India.

Digital media histories are part of a global network, and South Asia is a key nexus in shaping the trajectory of digital media in the twenty-first century. Digital platforms like Facebook, WhatsApp, and others are deeply embedded in the daily lives of millions of people around the world, shaping how people engage with others as kin, as citizens, and as consumers. Moving away from Anglo-American and strictly national frameworks, the essays in this book explore the intersections of local, national, regional, and global forces that shape contemporary digital culture(s) in regions like South Asia: the rise of digital and mobile media technologies, the ongoing transformation of established media industries, and emergent forms of digital media practice and use that are reconfiguring sociocultural, political, and economic terrains across the Indian subcontinent. From massive state-driven digital identity projects and YouTube censorship to Tinder and dating culture, from Twitter and primetime television to Facebook and political rumors, Global Digital Cultures focuses on enduring concerns of representation, identity, and power while grappling with algorithmic curation and data-driven processes of production, circulation, and consumption.

This book explores the emergence of digital humanities in the Indian context. It looks at how online and digital resources have transformed classroom and research practices. It examines some fundamental questions: What is digital humanities? Who is a digital humanist? What is its place in the Indian context? The chapters in the volume: • study the varied practices and pedagogies involved in incorporating the ‘digital’ into traditional classrooms; • showcase how researchers across disciplinary lines are expanding their scope of research, by adding a ‘digital’ component to update their curriculum to contemporary times; • highlight how this has also created opportunities for researchers to push the boundaries of their pedagogy and encouraged students to create ‘live projects’ with the aid of digital platforms; and • track changes in the language of research, documentation, archiving and reproduction as new conversations are opening up across Indian languages. A major intervention in the social sciences and humanities, this book will be of great interest to scholars and researchers of media studies, especially new and digital media, education, South Asian studies and cultural studies.

This book studies digital feminist activism in contemporary India. It provides a close and comprehensive analysis of the postmillennial digital moment in India which has given rise to new modes of women’s digital dissent. The volume examines how anti-rape narratives, Feminichy scandals, #MeToo movements, and menstrual activisms, amongst a host of other performative feminist dissent and their discursive medialities create ‘affective digital feminisms’ which both break with and continue the residual and emergent practices within feminisms in India. It looks at digital womanspeak from India and focuses on vernacular forms of dissent, through which the author aims to decolonize feminist imaginaries from their moorings in the West. The author explores new digital, cultural, and social geographies where politically untamed women use their precarity to unsettle deep sexist structures and mount a gendered critique of the political economy of the nation state. An important contribution to the study of feminism in India, the volume will be useful for students and researchers of gender and women’s studies, cultural studies, digital sociology, intersectional feminism, transnational feminism, digital humanities, and South Asian studies. It will also be appeal to readers interested in the history of women’s dissent in India.