The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century. As fans around the world stream games and other league content, NBA teams incorporate foreign languages and cultures into broadcasts to boost their product’s appeal to audiences in Brazil, China, and beyond. Secular’s analysis reveals how the NBA continues to transform itself into a wildly successful media producer and distributor more akin to a streaming studio than the sports leagues of old even as its media partners and sponsors erase any notion of sports as a civic good. A timely look at a dynamic media landscape, The Digital NBA shows how the games we love became content first and sport a distant second.

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous. The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league. Through the story of the NBA, you’ll learn: How to keep a dream alive when it seems like no one wants to see it come true. How a company can find their way out of a financial crisis. How presentation is the secret sauce to the success of any show. And how a company can build a loyal fanbase who will do anything to keep them on top.

Law of the Internet, Fourth Edition is a two-volume up-to-date legal resource covering electronic commerce and online contracts, privacy and network security, intellectual property and online content management, secure electronic transactions, cryptography, and digital signatures, protecting intellectual property online through link licenses, frame control and other methods, online financial services and securities transactions, antitrust and other liability. The Law of the Internet, Fourth Edition quickly and easily gives you everything you need to provide expert counsel on: Privacy laws and the Internet Ensuring secure electronic transactions, cryptography, and digital signatures Protecting intellectual property online - patents, trademarks, and copyright Electronic commerce and contracting Online financial services and electronic payments Antitrust issues, including pricing, bundling and tying Internal network security Taxation of electronic commerce Jurisdiction in Cyberspace Defamation and the Internet Obscene and indecent materials on the Internet Regulation of Internet access and interoperability The authors George B. Delta and Jeffrey H. Matsuura -- two Internet legal experts who advise America's top high-tech companies -- demonstrate exactly how courts, legislators and treaties expand traditional law into the new context of the Internet and its commercial applications, with all the citations you'll need. The Law of the Internet also brings you up to date on all of the recent legal, commercial, and technical issues surrounding the Internet and provides you with the knowledge to thrive in the digital marketplace. Special features of this two-volume resource include timesaving checklists and references to online resources.

"A Carnegie Endowment for International Peace Book" -- dust jacket.

Dive into the exhilarating world of basketball with "The History of the NBA" by James Bren, a comprehensive journey through the evolution, triumphs, and iconic moments that have shaped the National Basketball Association into the global sporting phenomenon it is today. From the humble beginnings in 1946 to the dazzling spectacles witnessed in modern arenas, Bren meticulously chronicles the NBA's remarkable trajectory. Uncover the stories of legendary players, coaches, and teams who have left an indelible mark on the sport, from the electrifying rivalries of Magic Johnson and Larry Bird to the dominance of Michael Jordan and the Chicago Bulls. Bren's narrative skillfully navigates through pivotal decades, exploring the NBA's expansion, international influence, and the emergence of basketball as more than just a game but a cultural force. Immerse yourself in the intricacies of the league's key moments, including the Dream Team's dominance in the '92 Olympics, the Lakers' and Spurs' dynasties, and the epic showdowns in the NBA Finals. "The History of the NBA" is more than a chronological account; it's a celebration of the human spirit, resilience, and the universal language of basketball that resonates with fans worldwide. Whether you're a die-hard enthusiast or a newcomer eager to explore the roots of a beloved sport, Bren's storytelling captivates and educates, providing a front-row seat to the drama, triumphs, and cultural impact of the NBA. This meticulously researched and passionately written book transcends sports literature, offering readers an immersive experience into the heart of the NBA. Bren's exploration is a testament to the enduring legacy of the league, making "The History of the NBA" an essential read for anyone who cherishes the magic that happens when a basketball meets the hardwood. Experience the slam dunks, buzzer-beaters, and the relentless pursuit of greatness in "The History of the NBA" — a captivating narrative that captures the spirit of basketball and the extraordinary journey of the National Basketball Association.