The founder of the Vermont Teddy Bear Company offers insider tips on raising captital, marketing, making deals, hiring employees, and creating quality products

• Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Offers advice on starting a home-based business, with chapters on creating a business concept, buying a franchise, turnkey businesses, business plans, insurance, and taxes.

• New content on developing social media and web strategies • More than 120 documents—available at idiotsguides.com—offer time-saving ideas as well as bonus chapters

Packed with the latest information about the world of small business, this revised, time-tested bestseller offers sound advice about financing, business planning, legal issues, technology, and more.

- Everything readers need to know to start up and operate a wildly popular mobile food business - Includes crucial marketing expertise from a successful food truck entrepreneur

The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, build­ing, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue