An introductory survey which provides a clear and accessible account of the centuries between the arrival of the Anglo-Saxons and the Norman Conquest.

First published as part of the best-selling The Oxford Illustrated History of Britain, John Blair's Very Short Introduction to the Anglo-Saxon Age covers the emergence of the earliest English settlements to the Norman victory at Hastings in 1066. This book is a brief introduction to the political, social, religious, and cultural history of Anglo-Saxon England.

​This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innovational era. Among the areas covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication and advertising, digital and social marketing, tourism and hospitality marketing and management, destination branding and cultural management, and event marketing. The book comprises the proceedings of the International Conference on Strategic Innovative Marketing and Tourism (ICSIMAT) 2019, where researchers, academics, and government and industry practitioners from around the world came together to discuss best practices, the latest research, new paradigms, and advances in theory. It will be of interest to a wide audience, including members of the academic community, MSc and PhD students, and marketing and tourism professionals.

An analysis of the fundamental narrative structure, why it works, the meanings of stories, and why we tell them in the first place. The idea of Into the Woods is not to supplant works by Aristotle, Lajos Egri, Robert McKee, David Mamet, or any other writers of guides for screenwriters and playwrights, but to pick up on their cues and take the reader on a historical, philosophical, scientific, and psychological journey to the heart of all storytelling. In this exciting and wholly original book, John Yorke not only shows that there is truly a unifying shape to narrative—one that echoes the great fairytale journey into the woods, and one, like any great art, that comes from deep within—he explains why, too. With examples ranging from The Godfather to True Detective, Mad Men to Macbeth, and fairy tales to Forbrydelsen (The Killing), Yorke utilizes Shakespearean five-act structure as a key to analyzing all storytelling in all narrative forms, from film and television to theatre and novel-writing—a big step from the usual three-act approach. Into the Woods: A Five-Act Journey into Story is destined to sit alongside David Mamet’s Three Uses of the Knife, Robert McKee’s Story, Syd Field’s Screenplay, and Lajos Egri’s The Art of Dramatic Writing as one of the most original, useful, and inspiring books ever on dramatic writing. Praise for Into the Woods “Love storytelling? You need this inspiring book. John Yorke dissects the structure of stories with a joyous enthusiasm allied to precise, encyclopedic knowledge. Guaranteed to send you back to your writing desk with newfound excitement and drive.” —Chris Chibnall, creator/writer, Broadchurch and Gracepoint “Outrageously good and by far and away the best book of its kind I’ve ever read. I recognized so much truth in it. But more than that, I learned a great deal. Time and again, Yorke articulates things I’ve always felt but have never been able to describe. . . . This is a love story to story—erudite, witty and full of practical magic. I struggle to think of the writer who wouldn’t benefit from reading it—even if they don’t notice because they’re too busy enjoying every page.” —Neil Cross, creator/writer, Luther and Crossbones “Part ‘how-to’ manual, part ‘why-to’ celebration, Into the Woods is a wide-reaching and infectiously passionate exploration of storytelling in all its guises . . . exciting and thought-provoking.” —Emma Frost, screenwriter, The White Queen and Shameless