The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.

This revised edition is updated with nearly 30 vintage images, as well as new chapters on personal hygiene, cosmetics, clothing manufacture, laundry, and the dating of vintage photographs, along with updated prices. -- Publisher's blurb.

A New York Times Best Art Book of 2019 “A riveting book . . . few stones are left unturned.”—Roberta Smith’s “Top Art Books of 2019,” The New York Times This fascinating and enlightening study of the tie-on pocket combines materiality and gender to provide new insight into the social history of women’s everyday lives—from duchesses and country gentry to prostitutes and washerwomen—and to explore their consumption practices, sociability, mobility, privacy, and identity. A wealth of evidence reveals unexpected facets of the past, bringing women’s stories into intimate focus. “What particularly interests Burman and Fennetaux is the way in which women of all classes have historically used these tie-on pockets as a supplementary body part to help them negotiate their way through a world that was not built to suit them.”—Kathryn Hughes, The Guardian “A brilliant book.”—Ulinka Rublack, Times Literary Supplement

How can we learn more about Native women?s lives in North America in earlier centuries? This question is answered by this landmark anthology, an essential guide to the significance, experiences, and histories of Native women. Sixteen classic essays?plus new commentary?many by the original authors?describe a broad range of research methods and sources offering insight into the lives of Native American women. The authors explain the use of letters and diaries, memoirs and autobiographies, newspaper accounts and ethnographies, census data and legal documents. This collection offers guidelines for extracting valuable information from such diverse sources and assessing the significance of such variables as religious affiliation, changes in women?s power after colonization, connections between economics and gender, and representations (and misrepresentations) of Native women. ø Indispensable to anyone interested in exploring the role of gender in Native American history or in emphasizing Native women?s experiences within the context of women?s history, this anthology helps restore the historical reality of Native women and is essential to an understanding of North American history.

Assembling a full and comprehensive collection of material which illustrates all aspects of the emergent women’s movement during the years 1850-1900, this fascinating book will prove invaluable to students of nineteenth century social history and women's studies, to those studying the Victorian novel and to sociologists. Women’s pamphlets and speeches, parliamentary debates and popular journalism, letters and memoirs, royal commissions and the leading reviews, are all used to document the conflicting images of women: ‘surplus women’ and the issue of emigration; women’s work and male hostility to it; the opening of education by Emily Davies; the claim to equity at law; the attack on the sexual double standard, led by Josephine Butler; women’s public service from philanthropy – exemplified in a Mary Carpenter or Louisa Twining or Octavia Hill – to local government; and finally women’s entry into politics led by Lydia Becker. The contents range from Caroline Norton on her battle for child custody in the 1830s to Annie Besant’s inspiration of the match-girl’s strike in 1888, and from W. T. Stead on child prostitution to Mrs Humphrey War’s Appeal against female suffrage in 1889. The book was originally published in 1979.