Textbook

The digital revolution has significantly changed broadcast technology. The 12th edition of Television and Radio Announcing reflects new trends in the field, such as the reconfiguration of electronic media production practices and distribution models. The internet and social media have opened up new access to production and new methods of distribution, such as YouTube, Facebook, Twitter, and podcasts. The 12th edition addresses the realities of students who live in this new era. Learning GoalsUpon completing this book, readers will be able to: Develop essential announcing skills Understand new trends in the field

Broadcast Announcing Worktext, Second Edition provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of "audience" and how messages change to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active reader participation. The self-study provides an immediate check on the comprehension of what was presented, and the projects allow for a practical application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. A companion CD-ROM illustrates techniques and concepts in each chapter with audio and visual examples.

Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Excerpt from Television and Radio Announcing Art Gilmore began his radio career as a singer on an independent radio station in Tacoma, Washington. Later, while enrolled as a student at Washington State College, he won a place as a staff announcer on the school's state-owned, college-operated radio station. Although training for a business career at the time, he changed the course of his plans to accept an offer from a Seattle radio station for the job of staff announcer. His early experience in Seattle included the great scope of duties that announcers on small stations nearly always receive. In 1936 Hollywood looked opportune, and Gilmore went to work at CBS soon after his arrival in the film city. He was with that organization for five years during which time he worked with such stars as Bob Hope, Betty Grable, Claudette Colbert, Barbara Stanwyck, Madeline Carroll, Gladys Swarthout, and many others. His staff duties included announcing and narrating the Shakespeare Cycle series; special events, which included broadcasting from Boulder (Hoover) Dam before its completion, Marine planes, a Navy cruiser, a B-17 bomber while still in the experimental stages, the first take-off of the B-19; and many other fascinating broadcasts. In 1941 Gilmore resigned from the staff at CBS to free-lance. Later he went into the Navy where he served aboard a carrier until the war ended. Back again in civvies, he took up his duties where he left off including announcing and teaching radio announcing at the University of Southern California. Gilmore is married to the former Grace Weller of Tacoma; they have two daughters and reside in the San Fernando Valley a short distance from Hollywood. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.