What gives the mass media, particularly advertising and television, their extraordinary power over our lives, so that even the most jaded and sophisticated among us are troubled and fascinated by their allure? The secret, according to Richard Stivers, in this brilliant new book, lies in the curious relationship between technology and magic. Stivers argues the two are now related to one another in such a way that each has taken on important characteristics of the other. His contention is that our expectations for technology have become magical to the point that they have generated a multitude of imitation technologies that function as magical practices. These imitation technologies flourish in the fields of psychology, management administration, and the mass media, and their paramount purpose in human adjustment and control. Advertising and television programs, in particular, contain the key magical rituals of our civilization.In a fascinating analysis of television programming, Stivers shows how various genres--news, sports, game shows, soap operas, sitcoms, etc.--have their distinct mythological symbols. Through dramatized information, they symbolically connect consumer goods and services to desired outcomes--the utopian goals of success, happiness, and health--thus enveloping technology, both real and imitation, in a magical cocoon.

Technologies of Magic charts curious territory - a place occupied by both machines and magic. This collection of essays investigates the co-existence of very old forms of thought - belief in ghosts, magic, spirits - and contemporary culture. Refracted through highly technologised societies, magic manifests itself in surprising ways and through a diverse range of practices. Apprehension of the magical - in the world of machines - can give rise to a feeling of uncanny unease. These essays show that ultimately this produces another way of thinking about technology in contemporary culture.

This book describes a new model for trance as well as practical techniques to analyse and design trances. Writing from his personal experience, Wier suggests that some of these ideas might represent new practical precision tools for psychologists as well as for those who work with the occult. Practical suggestions for meditators, yogis, witches and others are included to deepen trance and to increase the trance force as well as techniques to terminate a trance. Pathological trance and trance abuse are also described with suggestions on how they may be recognized and prevented.

Author of Oprah’s Book Club Pick—The Way of Integrity: Finding the Path to Your True Self “The best known life coach in America” (Psychology Today) and bestselling author of Finding Your Own North Star provides a new transformational program for creating an unconventional life path to a sustainable way of life. Martha Beck’s program has been practiced by Oprah and featured on Super Soul Sunday! Finding Your Way in a Wild New World reveals a remarkable path to the most important discovery you can make: the knowledge of what you should be doing with your one wild and precious life. It’s the thing that so fulfills you that, if you knew what it was, you’d run straight toward it through brambles and fire. Life coach and bestselling author of Finding Your Own North Star Martha Beck guides you to find out how you got to where you are now and what you should do next, with clear instructions on tapping into the deep, wordless knowledge you carry in your body and soul. You probably have sensed that you have a higher calling and a quiet power that could change the world—you lack only the tools. With her sparkling prose, Beck draws from ancient wisdom and modern science to help you consciously tap into that power and develop those tools for transformation. You’ll also find your inner identity and your external “tribe” of like-minded people, experience the spark of inspiration, and take action to make a lasting impact on the world. Compassionate and inspirational, Finding Your Way in a Wild New World is a revolutionary journey of self-discovery that leads to miraculous change.

Studies challenging the idea that technology and science flow only from global North to South. The essays in this volume study the creation, adaptation, and use of science and technology in Latin America. They challenge the view that scientific ideas and technology travel unchanged from the global North to the global South—the view of technology as “imported magic.” They describe not only alternate pathways for innovation, invention, and discovery but also how ideas and technologies circulate in Latin American contexts and transnationally. The contributors' explorations of these issues, and their examination of specific Latin American experiences with science and technology, offer a broader, more nuanced understanding of how science, technology, politics, and power interact in the past and present. The essays in this book use methods from history and the social sciences to investigate forms of local creation and use of technologies; the circulation of ideas, people, and artifacts in local and global networks; and hybrid technologies and forms of knowledge production. They address such topics as the work of female forensic geneticists in Colombia; the pioneering Argentinean use of fingerprinting technology in the late nineteenth century; the design, use, and meaning of the XO Laptops created and distributed by the One Laptop per Child Program; and the development of nuclear energy in Argentina, Mexico, and Chile. Contributors Pedro Ignacio Alonso, Morgan G. Ames, Javiera Barandiarán, João Biehl, Anita Say Chan, Amy Cox Hall, Henrique Cukierman, Ana Delgado, Rafael Dias, Adriana Díaz del Castillo H., Mariano Fressoli, Jonathan Hagood, Christina Holmes, Matthieu Hubert, Noela Invernizzi, Michael Lemon, Ivan da Costa Marques, Gisela Mateos, Eden Medina, María Fernanda Olarte Sierra, Hugo Palmarola, Tania Pérez-Bustos, Julia Rodriguez, Israel Rodríguez-Giralt, Edna Suárez Díaz, Hernán Thomas, Manuel Tironi, Dominique Vinck

TechGnosis is a cult classic of media studies that straddles the line between academic discourse and popular culture; it appeals to both those secular and spiritual, to fans of cyberpunk and hacker literature and culture as much as new-thought adherents and spiritual seekers How does our fascination with technology intersect with the religious imagination? In TechGnosis—a cult classic now updated and reissued with a new afterword—Erik Davis argues that while the realms of the digital and the spiritual may seem worlds apart, esoteric and religious impulses have in fact always permeated (and sometimes inspired) technological communication. Davis uncovers startling connections between such seemingly disparate topics as electricity and alchemy; online roleplaying games and religious and occult practices; virtual reality and gnostic mythology; programming languages and Kabbalah. The final chapters address the apocalyptic dreams that haunt technology, providing vital historical context as well as new ways to think about a future defined by the mutant intermingling of mind and machine, nightmare and fantasy.

Modern thought on economics and technology is no less magical than the world views of non-modern peoples. This book reveals how our ideas about growth and progress ignore how money and machines throughout history have been used to exploit less affluent parts of world society. The argument critically explores a middle ground between Marxist political ecology and Actor-Network Theory.