"Guides parents in teaching their children how to reap the benefits of living in a digital world while also preventing its negative effects"--

Break through barriers to achieve a rewarding future in tech Nonfiction Book Awards Silver Winner Women of Color in Tech: A Blueprint for Inspiring and Mentoring the Next Generation of Technology Innovators will help you overcome the obstacles that often prevent women of color from pursuing and staying in tech careers. Contrary to popular belief, tech careers are diverse and fun—and they go far beyond just coding. This book will show you that today’s tech careers are incredibly dynamic, and you’ll learn how your soft skills—communication, public speaking, networking—can help you succeed in tech. This book will guide you through the process of cultivating strong relationships and building a network that will get you were you want to be. You’ll learn to identify a strong, knowledgeable support network that you can rely on for guidance or mentorship. This step is crucial in getting young women of color into tech careers and keeping them there. Build your professional network to get the guidance you need Find a mentor who understands your goals and your struggles Overcome negativity and stay motivated through difficult times Identify and develop the soft skills that you need to get ahead in tech Read this book to help bring to life your vision of a future in tech. With practical advice and inspiring stories, you’ll develop the right tools and the right mindset. Whether you’re just considering going into tech or you want to take your current career to the next level, Women of Color in Tech will show you how to uncover the resources you need to succeed.

Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong—and negative– influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech: Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists,Working Mom's 411 and the Nanny to the Rescue! parenting series

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect

· 4th Generation R&D · Competitive Architecture: The External Framework · Organizational Capability: The Internal Framework · The Knowledge Channel and Market Development · Managing Knowledge and Financial Assets · Organizational Architecture · Organizational Capability Development · The Innovation Business Process

Today's children are being raised as 'digital natives' in a world dominated by popular culture and technology. TV shows, computers, video games, social networking sites, advertisements, and cell phones too often have an unnecessarily strong-and negative- influence on children. But pulling the plug just isn't an option in a world where being connected is essential for success. In Raising Generation Tech, noted parenting and new-media expert Dr. Jim Taylor explores how popular culture and technology shape children's lives. The essential message from Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. Rather than offering the usual 'end of days' scenario, Dr. Taylor offers a balanced and optimistic perspective that offers parents insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that hurt them. Six Messages From Raising Generation Tech Popular culture may be the powerful influence on children today and most of that influence is not healthy to children. Children are being exposed to technology earlier than ever without proper limits or guidance. Excessive exposure to popular culture and technology has been linked to many childhood problems including shorter attention spans, lower grades in school, increased sexual activity and drug use, and obesity. Too early and unguided immersion in popular culture and technology will actually hinder rather than better prepare children for life in the digital world. Key areas in which parents should focus their child-rearing attention include their children's self-identity, values, thinking, relationships, and physical and mental health. The goal for parents is not to disconnect their children, but rather to expose them to popular culture and technology when they are developmentally ready and then give them the perspectives, attitudes, and tools they need to thrive in this digital age. "Raising Generation Tech argues convincingly that children should be raised by their parents, not by popular culture or technology. Dr. Taylor tackles this difficult task with state-of-the-art psychological theory, the latest research, engaging anecdotes, and a healthy dose of sensitivity and humor. Raising Generation Tech is a must read for parents who want their children to thrive in this media-fueled world (which means all parents!). Larry Rosen, Ph.D., author of iDisorder: Understanding Our Obsession With Technology and Overcoming its Hold on Us "Raising Generation Tech will be an eye opener for parents! Rather than offering the usual 'end of the world' scenario, Dr. Jim Taylor offers a balanced perspective that gives parents the insights and practical information they need to ensure that popular culture and technology are tools that benefit their children rather than weapons that harm them." Michele Borba, Ed.D., TODAY show contributor and author of The Big Book of Parenting Solutions: 101 Answers to Your Everyday Challenges and Wildest Worries "The essential message of Raising Generation Tech is that excessive or unguided exposure to popular culture and technology is not good for children. In today's world, parents can't just sit back and play defense. Dr. Jim Taylor empowers parents to prepare their children for life in this digital age." Michelle LaRowe, Author of A Mom's Ultimate Book of Lists, Working Mom's 411 and the Nanny to the Rescue! parenting series

As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how the children, teens, and young adults born in the mid-1990s and later are vastly different from their Millennial predecessors, and from any other generation. With generational divides wider than ever, parents, educators, and employers have an urgent need to understand today’s rising generation of teens and young adults. Born in the mid-1990s up to the mid-2000s, iGen is the first generation to spend their entire adolescence in the age of the smartphone. With social media and texting replacing other activities, iGen spends less time with their friends in person—perhaps contributing to their unprecedented levels of anxiety, depression, and loneliness. But technology is not the only thing that makes iGen distinct from every generation before them; they are also different in how they spend their time, how they behave, and in their attitudes toward religion, sexuality, and politics. They socialize in completely new ways, reject once sacred social taboos, and want different things from their lives and careers. More than previous generations, they are obsessed with safety, focused on tolerance, and have no patience for inequality. With the first members of iGen just graduating from college, we all need to understand them: friends and family need to look out for them; businesses must figure out how to recruit them and sell to them; colleges and universities must know how to educate and guide them. And members of iGen also need to understand themselves as they communicate with their elders and explain their views to their older peers. Because where iGen goes, so goes our nation—and the world.