What happens when three financial industry whiz kids and certified baseball nuts take over an ailing major league franchise and implement the same strategies that fueled their success on Wall Street? In the case of the 2008 Tampa Bay Rays, an American League championship happens—the culmination of one of the greatest turnarounds in baseball history. In The Extra 2%, financial journalist and sportswriter Jonah Keri chronicles the remarkable story of one team’s Cinderella journey from divisional doormat to World Series contender. When former Goldman Sachs colleagues Stuart Sternberg and Matthew Silverman assumed control of the Tampa Bay Devil Rays in 2005, it looked as if they were buying the baseball equivalent of a penny stock. But the incoming regime came armed with a master plan: to leverage their skill at trading, valuation, and management to build a model twenty-first-century franchise that could compete with their bigger, stronger, richer rivals—and prevail. Together with “boy genius” general manager Andrew Friedman, the new Rays owners jettisoned the old ways of doing things, substituting their own innovative ideas about employee development, marketing and public relations, and personnel management. They exorcized the “devil” from the team’s nickname, developed metrics that let them take advantage of undervalued aspects of the game, like defense, and hired a forward-thinking field manager as dedicated to unconventional strategy as they were. By quantifying the game’s intangibles—that extra 2% that separates a winning organization from a losing one—they were able to deliver to Tampa Bay something that Billy Beane’s “Moneyball” had never brought to Oakland: an American League pennant. A book about what happens when you apply your business skills to your life’s passion, The Extra 2% is an informative and entertaining case study for any organization that wants to go from worst to first.

"The history of the Tampa Bay Rays professional baseball team from its inaugural 1998 season to today, spotlighting the team's greatest players and most memorable moments"--Provided by publisher.

Learn all about the Tampa Bay Rays baseball team.

A revised Team Spirit Baseball edition featuring the Tampa Bay Rays that chronicles the history and accomplishments of the team. The Team Spirit series paints an engaging, detailed yet accessible picture of professional sports teams. By focusing on the history, great victories and memorable personalities, the books have an enduring quality that will not go out of date quickly. The text is enhanced with plenty of full color photographs as well as reproductions of vintage trading cards and team memorabilia.

Hightlights the new major league baseball franchise that began play in Tampa Bay, Florida, in 1998.

Encompassing the extraordinary history of Major League Baseball's Tampa Bay Rays, this photo-laden narrative underscores significant players, team accomplishments, and noteworthy moments that will stand out in young sports fans' minds.

An insider’s look at baseball’s unwritten rules, explained with examples from the game’s most fascinating characters and wildest historical moments. Everyone knows that baseball is a game of intricate regulations, but it turns out to be even more complicated than we realize. All aspects of baseball—hitting, pitching, and baserunning—are affected by the Code, a set of unwritten rules that governs the Major League game. Some of these rules are openly discussed (don’t steal a base with a big lead late in the game), while others are known only to a minority of players (don’t cross between the catcher and the pitcher on the way to the batter’s box). In The Baseball Codes, old-timers and all-time greats share their insights into the game’s most hallowed—and least known—traditions. For the learned and the casual baseball fan alike, the result is illuminating and thoroughly entertaining. At the heart of this book are incredible and often hilarious stories involving national heroes (like Mickey Mantle and Willie Mays) and notorious headhunters (like Bob Gibson and Don Drysdale) in a century-long series of confrontations over respect, honor, and the soul of the game. With The Baseball Codes, we see for the first time the game as it’s actually played, through the eyes of the players on the field. With rollicking stories from the past and new perspectives on baseball’s informal rulebook, The Baseball Codes is a must for every fan.